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§ Private Profile · St Louis, MO, USA
Noonlight is a technology company.
Noonlight has raised $4.0M across 2 funding rounds.
Key people at Noonlight.
Noonlight has raised $4.0M in total across 2 funding rounds.
Noonlight provides an integrated emergency response platform that connects smart devices and applications to a network of human dispatchers and first responders. The platform offers a seamless system for threat verification and emergency dispatch, evolving from a direct-to-consumer safety application to an API-driven service. It leverages advanced technology to process data from connected sensors and apps, ensuring appropriate and timely assistance for personal safety, residential security, and commercial applications.
The company was founded in 2013 by Zach Winkler and Nick Droege, initially operating as SafeTrek. Their founding insight stemmed from recognizing the inefficiencies and delays inherent in conventional emergency calls, particularly in situations where individuals might be unable to speak or provide location details. They set out to create a more direct and data-enhanced conduit between those in need and emergency services, utilizing mobile technology to streamline critical communication.
Noonlight primarily serves businesses and technology partners that integrate its monitoring and dispatch capabilities into their own offerings, catering to a broad spectrum of users across personal, home, and commercial environments. The company's vision is to achieve "Automatic Safety," aiming to eliminate the individual's burden during emergencies by orchestrating device data and human intelligence. This forward-looking approach seeks to provide constant, reliable protection, allowing people to live with greater freedom and peace of mind.
Noonlight is a connected safety platform that builds software enabling context-aware event management, emergency response, and professional monitoring for IoT devices, apps, and consumers[1][4][5]. It serves individuals (via a mobile safety app), security providers, dating apps like Tinder and Bumble, health wearables, and commercial/residential systems, solving the problem of slow, data-poor emergency responses by verifying alarms, sharing precise location/video/vitals with 911, and reducing false dispatches through human-AI hybrid verification[1][2][3][4]. Originally a personal safety app with over 3.5 million users, it has expanded into APIs powering partners like Wyze, Jiobit, and Solink, delivering growth via integrations that cut false alarms by up to 99.6% and enable 100+ arrests with 7-minute response times[1][4].
Alarm.com acquired a majority stake in 2022, allowing Noonlight to operate independently from St. Louis while enhancing IoT monitoring capabilities[1].
Noonlight was founded in 2013 as SafeTrek, a mobile app designed to protect college students walking campus at night[1][2][5]. Users held a button for safety; releasing without a PIN triggered dispatchers to alert police with GPS location, blending tech with live human support via text or call for discreet help[2][5]. Founders leveraged this simple, intuitive mechanic—starting with campus safety—to build early traction, rebranding to Noonlight in 2018 as it evolved into a full platform[2].
Pivotal growth came from partnerships: integrating with dating apps for shared location during dates, expanding to wearables for fall/heart rate detection, and APIs for IoT, attracting 3.5 million app users organically before the 2022 Alarm.com acquisition[1][2][4][5].
Noonlight rides the IoT safety and smart monitoring trend, where connected devices (cameras, wearables, homes) generate alarms needing smart filtering amid rising urban threats and PSAP overload[1][4][6]. Timing aligns with post-2020 demand for discreet, location-precise help—fueled by dating app integrations and wellness tech—while market forces like false alarm fines and AI video analytics favor its verification model[2][3][4].
It influences the ecosystem by enabling startups/enterprises (e.g., TrueLook, Solink) to add pro-grade 911 response without building from scratch, reducing costs/barriers, providing rich PSAP data for faster responses, and offering analytics for community safety insights[4][8].
Noonlight's Alarm.com backing positions it to dominate connected safety APIs, expanding into AI-driven wellness (fall detection, vitals), commercial sites, and global PSAP integrations as IoT explodes[1][4][6]. Trends like edge AI alarms and wearable mandates will amplify demand, evolving its role from app to backbone for "zero false alarm" ecosystems.
As threats grow and devices proliferate, Noonlight's human-tech hybrid will redefine emergency response, empowering freer lives through proactive, precise protection—echoing its campus origins at scale[1][5].
Key people at Noonlight.
Noonlight has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2017 | $3M Seed | — | Andreessen Horowitz, Bond, Cultivation Capital, Drive Capital, FINTOP Capital, Madrona Venture Group, Maveron, NEO, NEW Enterprise Associates, Openview Venture Partners, Pioneer Square Labs, Runway Growth Capital, Sherpalo Ventures, TTV Capital, Erik Blachford, Hadi Partovi, Henry Kravis | Announced |
| Apr 1, 2016 | $1M Seed | — | Cultivation Capital, FINTOP Capital, Madrona Venture Group, Maveron, Pioneer Square Labs, Sherpalo Ventures, Erik Blachford | Announced |
Noonlight has raised $4.0M in total across 2 funding rounds.
Noonlight's investors include Andreessen Horowitz, Bond, Cultivation Capital, Drive Capital, FINTOP Capital, Madrona Ventures, Maveron, NEO, New Enterprise Associates, Openview Venture Partners, Pioneer Square Labs, Runway Growth Capital.
