Nivoda has raised $92.0M in total across 3 funding rounds.
Nivoda's investors include AperiamVentures, Blumberg Capital, Darling Ventures, Headline (formerly e.ventures), Northzone, Ankush Gera.
Nivoda is a B2B digital marketplace that provides jewelers with instant access to over 2 million natural and lab-grown diamonds, 80,000 colored gemstones, melee, and finished jewelry, enabling zero-inventory sourcing to boost sales and margins.[1][2][5] It serves jewelry retailers worldwide by solving traditional sourcing challenges like limited access, high costs, opaque pricing, and logistical hurdles, allowing businesses to offer endless options to customers in-store or online without holding stock.[1][4][5] With $96 million raised, 16 global offices, partnerships with 3,500+ suppliers, and service in 60+ countries, Nivoda demonstrates strong growth momentum in digitizing the fine jewelry supply chain.[1]
Nivoda was founded in 2017 in London by David Sutton (CEO) and Andree Woons (CTO), who identified the need for a platform giving jewelers best-priced diamonds without traditional sourcing limitations.[1][2][4] The idea emerged from the inefficiencies of manual global supplier management, leading to an end-to-end solution for zero-inventory operations, improved cash flow, and scalable access to certified stones—especially advantageous in Europe with no import taxes.[1] Early traction came from building a global supplier network, raising $96 million from investors like Northzone and Avenir Growth Capital, expanding to 16 offices, and rapidly scaling to serve jewelers in 60+ countries.[1]
Nivoda rides the wave of digital transformation in luxury goods, particularly jewelry, by applying e-commerce and API-driven marketplaces to a fragmented, trust-based industry long reliant on physical trading hubs.[1][4] Timing aligns with rising demand for lab-grown diamonds, ethical sourcing transparency, and omnichannel retail post-pandemic, amplified by market forces like supply chain disruptions and e-commerce growth in fine jewelry.[2][5] It influences the ecosystem by enabling small-to-medium jewelers (boutiques to chains) to compete globally, fostering efficiency, cash flow optimization, and innovation in virtual try-ons—much like how platforms disrupted fashion or electronics sourcing.[1][3]
Nivoda is poised to dominate as the "digital backbone" of fine jewelry, expanding its inventory, API integrations, and geographic reach amid surging lab-grown diamond adoption and AI-enhanced personalization trends.[1][5] Regulatory shifts toward traceability and sustainability will favor its vetted network, while potential acquisitions or deeper retail tech (e.g., AR/VR showrooms) could accelerate growth. As jewelers increasingly prioritize agility over inventory, Nivoda's model will reshape global trade, empowering more retailers to deliver "brilliance without inventory" at scale.[4][5]
Nivoda has raised $92.0M across 3 funding rounds. Most recently, it raised $51.0M Series C in November 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2024 | $51.0M Series C | AperiamVentures, Blumberg Capital, Darling Ventures, Headline (formerly e.ventures), Northzone, Ankush Gera | |
| May 1, 2024 | $30.0M Series B | AperiamVentures, Blumberg Capital, Darling Ventures, Headline (formerly e.ventures) | |
| May 1, 2023 | $11.0M Series A | AperiamVentures, Blumberg Capital, Darling Ventures, Headline (formerly e.ventures) |
