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§ Private Profile · 10808 S. River Front Parkway, Suite 125, South Jordan, UT 84095
Nivati is a technology company.
Nivati offers a comprehensive employee wellbeing platform that delivers accessible, personalized tools and experiences focused on mental health. The company provides holistic mental health programs for employees, designed to reduce barriers to care and address the stigmas associated with workplace mental health. Its multi-pronged solution integrates various support mechanisms to create a supportive environment for professional teams.
Amelia Wilcox founded Nivati in 2020, building on her prior success with Incorporate Massage, a corporate wellness company she launched in 2010. Her experience growing a large network of massage therapists, serving numerous employees, led to the insight that a more expansive view of employee wellbeing was essential. Nivati emerged from this understanding, explicitly linking employee wellness with robust mental health solutions.
The platform serves companies seeking to enhance their employees' overall mental and emotional health. Nivati's vision centers on empowering individuals to live their best lives by providing readily available wellbeing resources. The company is committed to assisting HR leaders in fostering open conversations about mental health and ensuring employees receive the necessary support to prioritize their wellbeing.
Nivati has raised $5.0M across 2 funding rounds.
Nivati has raised $5.0M in total across 2 funding rounds.
Nivati is a technology company building a holistic mental health platform for employees, offering access to licensed therapists, dietitians, financial coaches, and more through virtual therapy, group workshops, self-guided sessions, and AI-powered tools.[1][2][4][5] It serves mid-sized employers aiming to boost workforce mental health, productivity, engagement, and retention by addressing issues like stress, anxiety, and burnout with personalized, on-demand support—claiming outcomes such as 60% reduced absenteeism, 8x higher retention, and $5.20 ROI per $1 invested.[2][4] Formerly Zenovate, Nivati secured a $4M oversubscribed seed round in 2022 led by Firebrand Ventures, with revenue around $22.7M and 108 employees as of recent data, showing strong growth in the corporate wellness space.[2][3]
Nivati traces its roots to 2010 when founder Amelia Wilcox launched Incorporate Massage, a corporate wellness service that scaled from her home to employing thousands of therapists serving 1.2 million employees, initially managing hires via manual processes like video submissions and spreadsheets.[1][5] In 2012, Wilcox partnered with a tech consultant to automate scheduling and operations, pivoting toward software scalability while retaining a human touch amid rising demand for in-office wellness.[1] The 2020 pandemic accelerated this shift: as businesses shut down and rescheduling overwhelmed manual systems, Wilcox rebranded from Zenovate to Nivati, expanding into a comprehensive mental health platform linking wellness dimensions like therapy, sleep, finance, and nutrition—capitalizing on profitability and VC readiness.[1][2][5]
Nivati stands out in employee mental health by blending high-engagement tools with ease of HR integration, outperforming traditional EAPs (4% utilization vs. Nivati's 54%).[2][4] Key strengths include:
Nivati rides the surging demand for corporate mental health solutions, fueled by post-pandemic trends where 41% report anxiety/depression symptoms and mental health drives turnover—aligning with a $50B+ wellness market growing amid remote work and DEI priorities.[2][4] Its timing leverages telehealth normalization (pre-Zoom virtual hiring) and AI integration for scalable, stigma-breaking care, positioning it against fragmented EAPs and competitors by offering broader tools beyond therapy.[1][2] Nivati influences the ecosystem by enabling HR to convert mental health from cost to investment, boosting Utah's tech-health hub while normalizing wellness tech for mid-market firms overlooked by enterprise players.[3][5]
Nivati is primed for expansion with its seed momentum, likely pursuing Series A to scale AI enhancements, global reach, and partnerships amid rising mental health mandates. Trends like AI-personalized care, hybrid work burnout, and ROI-focused HR tech will propel it, potentially evolving into a full wellbeing OS influencing retention benchmarks industry-wide. As corporate America prioritizes holistic employee support, Nivati's human-tech blend cements its role in transforming wellness from perk to productivity engine—echoing its origins in scalable, empathetic innovation.[2][4][5]
Nivati has raised $5.0M in total across 2 funding rounds.
Nivati's investors include Firebrand Ventures, Blue Note Ventures, Decibel Partners, Access Venture Partners, Peak, Dan Tyre, Eric Farr, John Wade.
Nivati has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $4M Seed | Firebrand Ventures | Blue Note Ventures, Decibel Partners, Access Venture Partners, Peak | Announced |
| May 10, 2021 | $1M Seed | — | DAN Tyre, Eric Farr, John Wade | Announced |