Nissan

Nissan designs, manufactures, and sells a diverse range of automobiles and mobility solutions globally, with a significant emphasis on electrification and advanced vehicle technologies. The company develops passenger cars, utility vehicles, and commercial vehicles, integrating innovative powertrains, including fully electric options, alongside evolving driver assistance systems. Its technical approach centers on delivering accessible, sustainable, and connected personal transport.

The company's origins trace back to 1911, when Masujiro Hashimoto established the Kwaishinsha Motor Car Works in Tokyo. Hashimoto's pioneering vision was to build an indigenous Japanese automobile industry, starting with the production of the DAT car. This foundational insight into local automotive manufacturing laid the groundwork for the corporation's future expansion and diversification in the global market.

Nissan serves a broad international customer base seeking reliable and forward-looking personal and commercial mobility. The company's long-term vision, as articulated through initiatives like Nissan Ambition 2030, is to achieve carbon neutrality and deliver zero-emission vehicles, making electric transportation widely accessible. Its mission focuses on driving innovation to enrich people's lives through advanced automotive products and services.