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Nextbite provides a comprehensive platform enabling existing restaurants to launch and manage virtual restaurant brands. This system leverages current kitchen infrastructure, introducing digital-only menus to boost operational efficiency and expand revenue streams. The platform integrates order management, menu optimization, and brand development, creating diverse culinary offerings without significant overhead for its partners.
Alex Canter founded the company, originally named Ordermark, in 2017. His initial insight stemmed from a direct challenge observed at his family’s business, Canter's Deli, where he recognized the urgent need to streamline the overwhelming influx of online delivery orders. This foundational focus on order aggregation swiftly evolved into the strategic development of virtual brands, allowing restaurants to maximize kitchen utilization and adapt to the booming digital food delivery market.
Nextbite primarily serves brick-and-mortar restaurants seeking to diversify their offerings and generate incremental revenue without substantial new capital investments. The company envisions empowering restaurants to prosper in the dynamic digital economy by offering scalable and adaptable virtual brand solutions. Its mission is to redefine the restaurant industry's operational model by pioneering innovative, digitally-native culinary concepts for a forward-looking future.
Nextbite has raised $30.5M across 3 funding rounds.
Nextbite has raised $30.5M in total across 3 funding rounds.
Nextbite has raised $30.5M in total across 3 funding rounds.
Nextbite's investors include Foundry Group, 75 & Sunny, Acrew Capital, Act One Ventures, Alumni Ventures, American Express Ventures, Bain Capital Ventures, Company Capital, Homebrew, Inspired Capital, Matchstick Ventures, Precursor Ventures.
Nextbite has raised $30.5M across 3 funding rounds. Most recently, it raised $18.0M Series B in July 2019.
Nextbite is a technology company providing virtual restaurant solutions for brick-and-mortar restaurants, enabling them to launch delivery-only menus using underutilized kitchen capacity to boost revenue and margins.[1][4] It pairs an online ordering and delivery management system—originally from its Ordermark roots—with high-visibility, on-trend delivery brands, serving restaurants entering the digital food delivery space amid rising demand for off-premise dining.[1][4] Headquartered in Denver and Los Angeles with over $150M in funding (latest from SoftBank), Nextbite targets the restaurant industry's shift to virtual concepts, though a separate Kuwait-based entity with a similar name focuses on SaaS for dine-in operations.[1][2][3]
Nextbite originated as Ordermark in 2017, evolving into a leader in virtual restaurant solutions by 2019–2020.[1][2][4] Key figure Alex Canter, interviewed as a representative, highlights its focus on helping existing restaurants adapt to delivery with all-in-one tools.[4] The company gained traction through over $150M in funding, including a SoftBank-led round, and expanded operations across Denver and Los Angeles before a 2023 acquisition by C3, leading to its rebranding under sbe as Nextbite by sbe with 20+ brands like Fuku and Nathan’s Famous.[1][2]
*Note: A distinct Kuwait-based Nextbite emphasizes dine-in SaaS/cloud services, but the primary U.S. entity focuses on delivery/virtual models.[2][3]*
Nextbite rides the explosive growth of food delivery and virtual restaurants, accelerated by the pandemic's push for off-premise revenue—using idle kitchen capacity to counter thin restaurant margins amid labor shortages and rising costs.[1][4] Its timing aligns with delivery platforms' dominance (e.g., DoorDash, Uber Eats), where virtual brands capture high-visibility slots, influencing ecosystem shifts toward hybrid physical-digital models.[1][2] By acquiring and scaling brands under sbe, it amplifies industry consolidation, enabling independents to compete via tech-enabled concepts while pivoting others (like Kitchen United) toward software.[2]
Nextbite by sbe is poised to dominate virtual dining through brand expansion, AI-driven revenue tools, and diversification into CPG, hospitality, and beyond, leveraging its billion-subscriber network.[2] Trends like AI personalization and multi-industry brand amplification will fuel growth, potentially evolving its influence from delivery innovator to full lifestyle platform amid ongoing restaurant digitization. This builds on its Ordermark foundation, solidifying its role in reshaping how restaurants thrive in a delivery-first world.[1][2]
