High-Level Overview
Next Matter is a Berlin-based technology company founded in 2018 that builds an enterprise-grade automation and orchestration platform designed specifically for operations and service teams.[1][2] It enables teams to automate complex, cross-functional workflows—combining task management, integrations, and orchestration—serving industries like fintech (Trade Republic, wefox), ecommerce (Spreetail), automotive (Shift.com, Carvolution), and fund management (Ocorian).[1][3] The platform solves the problem of fragmented operations processes involving multiple people, teams, systems, and external parties by streamlining back-office and customer-facing tasks, reducing manual interventions, emails, and tools while improving efficiency, compliance, and customer experience.[1][2][3] Following a $16M Series A in 2022 led by OMERS Ventures, the company reported 25% month-on-month growth and 344% quarter-on-quarter monthly active user growth post-launch, expanding its fully remote team from 15 to target 75, with a third of customers now in the US.[1]
Origin Story
Next Matter was founded in 2018 in Berlin by Jan Hugenroth, an ex-McKinsey operations expert, who identified a gap in operations management: existing tools like workflow, integration, or task software were inadequate for end-to-end automation.[1][2] Hugenroth built the platform from the ground up for operations teams, drawing from his consulting background to create reliable, easy-to-implement technology.[2] Early traction came quickly after the full product launch, with explosive demand amid economic pressures emphasizing operational resilience; pivotal moments include automating Carvolution's car rental processes to run on autopilot and securing high-profile customers like Trade Republic, which delivered compliance workflows in under a month versus a year in-house.[1][3] Backed by OMERS Ventures, BlueYard Capital, Crane Venture Partners, and individual investors from high-growth organizations, the company grew into a remote-first team across 17 countries.[1][2]
Core Differentiators
- Purpose-Built for Operations: Unlike general workflow, integration, or task tools, Next Matter combines all into one end-to-end platform tailored for operations, automating complex processes across people, systems, emails, and external parties with full oversight and traceability.[1][2][3]
- Enterprise Reliability and Flexibility: Offers SOC2/GDPR compliance, audit logs, custom deployments (AWS/Azure/Google Cloud, white-labeling), real-time tracking, governance controls, and integrations with tools like Zendesk, Salesforce, Slack, Jira, HubSpot, DocuSign, and Microsoft Office.[3][4]
- Speed and Ease of Use: User-friendly interface enables rapid implementation—e.g., from idea to go-live in days; non-technical teams build prototypes in 48 hours, cutting resolution times (e.g., 3 weeks to 3 days for merchant claims).[1][3][4]
- Proven Impact: Delivers efficiency gains like full end-to-end cash management automation for Ocorian and support/compliance orchestration for Trade Republic, with strong customer support and analytics for optimization.[1][3][4]
Role in the Broader Tech Landscape
Next Matter rides the trend of operational resilience and digital transformation, where economic volatility and client demands for real-time, digital-first experiences push companies toward automation to cut costs and scale.[1][3] Timing is ideal as enterprises face fragmented tools and compliance pressures in regulated sectors like fintech and insurtech, with market forces favoring no-code/low-code platforms that empower non-developers amid talent shortages.[1][4] It influences the ecosystem by enabling service teams to maintain standards, meet audits, and deliver reliable customer experiences—e.g., Trade Republic's fast scaling or Ocorian's fund workflows—positioning it as a category-definer in operations orchestration amid rising demand for integrated, enterprise-grade solutions.[1][2][3]
Quick Take & Future Outlook
Next Matter is poised for accelerated US expansion and product maturity, leveraging its remote team's growth to 75+ and deepening integrations for broader enterprise adoption.[1] Trends like AI-enhanced automation, stricter compliance (e.g., evolving GDPR/SOC2), and hybrid work will shape its path, amplifying demand as operations become strategic differentiators.[3][4] Its influence may evolve from niche operations tool to foundational infrastructure for service-heavy industries, potentially fueling further funding and acquisitions—building on its post-Series A momentum to redefine how teams "connect anything and resolve everything."[3] This positions Next Matter as a resilient player in an efficiency-first tech landscape.