Loading organizations...
Key people at Newzoo.
Newzoo delivers comprehensive market intelligence and analytics solutions tailored for the global games industry, primarily focusing on PC and console markets. The company’s core offerings include detailed game performance metrics, business and store intelligence for platform-specific insights, and extensive consumer research through global gamer studies and health trackers. Leveraging a vast dataset, Newzoo provides clients with critical data on engagement, revenue, player demographics, and market forecasts, enabling data-driven strategic decision-making.
The company was founded in 2007 by Peter Warman and Thijs Hagoort. Their shared insight identified a significant void in reliable, actionable data within the rapidly expanding video games sector. Recognizing the fragmented and often opaque nature of market information, Warman and Hagoort set out to build a trusted source for industry stakeholders to navigate complex market dynamics with greater clarity and confidence.
Newzoo’s services are utilized by leading game developers, publishers, and various businesses operating within the interactive entertainment ecosystem. The company aims to empower its clientele with unparalleled insights into player behavior, market trends, and competitive landscapes. Their long-term vision centers on remaining the definitive source for games market intelligence, helping clients define, refine, and reach their target audiences while improving go-to-market strategies.
Newzoo is a leading global market research and predictive analytics firm specializing in the games industry. It provides data-driven insights on market trends, financial analysis, revenue projections, consumer behavior, and predictive modeling across platforms like mobile, PC, and console, serving top public game companies, independent developers, hardware makers, and media firms worldwide.[1] Headquartered in Amsterdam with offices in Shanghai and San Francisco, Newzoo forecasts the global games market to reach $188.8 billion in 2025, driven by mobile at $103 billion (55% share), console at $45.9 billion, and PC growth amid maturing markets.[1][2]
As a trusted partner to most of the top 25 public game revenue companies, Newzoo's analytics empower strategic decisions in a $200+ billion ecosystem, with detailed forecasts through 2028 covering player counts, genre performance (e.g., role-playing, puzzle), and regional dynamics like growth in China and Japan.[1][2]
Newzoo emerged as a specialized analytics provider in the games sector, though exact founding details are not specified in available data; it has established itself as a key intelligence hub by 2025, with leadership milestones like a new Director of Market Intelligence overseeing annual reports.[2] Based in Amsterdam since its early days, the firm expanded globally with offices in Shanghai and San Francisco to capture insights across continents, screens, and business models.[1]
Its evolution reflects the games market's maturation—from tracking explosive mobile growth to modeling nuanced forecasts amid hardware launches like Nintendo Switch 2 and platform shifts like Roblox's social features—positioning it as an indispensable resource for industry stakeholders.[1][2]
Newzoo's edge lies in its comprehensive, predictive data ecosystem tailored to games:
Newzoo rides the wave of the games industry's shift to sustained, diversified growth in a post-hype era, forecasting $188.8bn globally in 2025 amid hardware refreshes (Nintendo Switch 2), premium pricing, and mobile dominance in emerging markets.[1][2] Timing is critical as saturation hits Western PC/console (e.g., PC at 2.5% growth) while Asia fuels expansion, helping firms navigate slowdowns in user adoption (e.g., Epic) and genre shifts (e.g., puzzle down 14.7%).[2]
It shapes the ecosystem by arming developers and publishers with data for launches, monetization, and diversification—e.g., Roblox's social algorithms or top titles' longevity—influencing investments and strategies in a market blending free-to-play, subs, and ads.[1][2][3]
Newzoo is poised to deepen its role as the games market hits $200bn+ by 2028, expanding premium analytics on AI-driven personalization, Web3 integrations, and cloud gaming amid hardware cycles.[2] Trends like mobile-first regions, maturing platforms, and social/discovery innovations will amplify demand for its forecasts, potentially evolving it toward real-time dashboards or adjacent sectors like esports/metaverse.
This cements Newzoo's status as the industry's predictive compass, turning raw data into billion-dollar decisions in gaming's next growth phase.[1][2]
Key people at Newzoo.
