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Newtrul provides an automation platform for freight brokerages, streamlining operations, reducing costs, and enhancing efficiency. Its core product employs proprietary matching algorithms and artificial intelligence to automate booking, customer relationship management, and data analysis. This approach enables brokers to manage market volatility, secure more loads, and expand carrier networks.
Co-founded in 2018 by Ed Stockman and John Tozer, Newtrul originated from the insight that the freight brokerage industry required greater digitization and aggregation to address fragmentation and inefficiencies. They sought to create an operating system transforming freight sourcing, booking, and management.
Newtrul primarily serves freight brokerages and carriers, optimizing daily operations through advanced automation. The company's vision is to empower brokerages to manage higher freight volumes with fewer personnel, leveraging AI capabilities. Newtrul seeks a more intelligent, connected ecosystem for freight transportation, cultivating stronger relationships and advancing the industry.
newtrul has raised $7.0M across 2 funding rounds.
newtrul has raised $7.0M in total across 2 funding rounds.
newtrul has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $5M Seed | — | Base Ventures, Blumberg Capital, Correlation Ventures, Deciens Capital, Fenway Summer, Financial Venture Studio, Kapor Capital, Mouro Capital, Nyca Partners, SignalFire, ULU Ventures, Wndrco LLC, Erik Moore | Announced |
| Feb 1, 2021 | $2M Seed | — | Cherry Ventures, BEN Kaminski | Announced |
newtrul has raised $7.0M in total across 2 funding rounds.
newtrul's investors include Base Ventures, Blumberg Capital, Correlation Ventures, Deciens Capital, Fenway Summer, Financial Venture Studio, Kapor Capital, Mouro Capital, Nyca Partners, SignalFire, Ulu Ventures, WndrCo LLC.
Newtrul is a technology company that builds automation software for freight brokerages in the logistics sector, focusing on AI-driven tools for freight matching, booking, carrier management, and data analytics to reduce operational costs by up to 25% and boost efficiency.[1][2][5] It serves freight brokers, 3PLs, and carriers by solving manual processes like spreadsheet-based operations, enabling automated load booking (up to 20% of loads), CRM functions, rate negotiation, and TMS integrations.[1][2][3][5] Prior to its acquisition by Highway in September 2025, Newtrul had raised $5M in funding and demonstrated growth through partnerships and real-time digital freight aggregation.[2][4]
Newtrul was founded in 2018 by Ed Stockman, a logistics veteran with over a decade of experience in sales and growth at firms like Echo, Redwood Logistics, and Transfix, where he served as Director of Sales.[1][3][4] The idea emerged from Stockman's expertise in brokerage operations, aiming to digitize freight matching and replace inefficient manual contacts or public load boards with a centralized platform that integrates seamlessly with TMS, WMS, and fleet systems.[3] Early traction came from its proprietary digital freight-aggregation platform, which connected brokers and carriers in real-time, leading to $5M in funding led by SignalFire and Flex Capital, with participation from Bessemer Venture Partners and others; the company operated from Chicago (with some sources noting San Francisco ties) and built a lean team focused on innovation.[1][3][4]
Newtrul stands out in freight tech through targeted automation and intelligence:
Newtrul rides the wave of digital transformation in logistics, addressing freight fraud, capacity shortages, and inefficiency amid rising e-commerce and supply chain disruptions, where traditional load boards prove unreliable.[2][3][5] Its timing aligns with AI adoption in trucking—post-2020 supply chain crises accelerated demand for real-time matching and blockchain-adjacent tools (like competitors DEXFREIGHT), while brokerages seek curated platforms over commoditized exchanges.[1][3] Market forces like labor shortages and regulatory pressures on fraud favor Newtrul's trust-driven model, influencing the ecosystem by empowering brokers to strengthen carrier ties and integrate with emerging TMS, paving the way for secure freight exchanges.[2]
Post-acquisition by Highway in September 2025, Newtrul's tech enhances a secure freight exchange with advanced matchmaking and TMS expertise, positioning it to scale fraud-resistant automation across brokers and carriers.[2] Expect deeper AI voice tech, expanded data networks, and integrations amid trends like autonomous trucking and predictive analytics, evolving its influence toward an industry-standard OS for brokerages.[2] This builds on Newtrul's foundation of efficiency gains, promising broader logistics digitization while keeping human relationships central.[2][3]
