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New Moon operates as an experiential and influencer marketing agency, crafting impactful campaigns for luxury and emerging brands globally. The firm specializes in strategic consulting, designing immersive brand experiences, and developing culturally relevant influencer programs. They leverage a deep understanding of audience engagement to create emotional connections and drive brand desire, focusing on sophisticated and contemporary consumer segments.
The company was founded by Jack Bedwani, who established New Moon after a decade cultivating a strong reputation within the U.S. agency landscape. Bedwani's insight stemmed from recognizing the evolving need for luxury brands to genuinely connect with modern audiences through meaningful, experience-driven engagements, rather than traditional advertising approaches. This foundation informs their core philosophy of leading with the "why" behind every campaign.
New Moon serves a diverse clientele of established luxury enterprises and dynamic startups seeking to engage future customers. The agency's overarching vision is to empower brands to navigate complex cultural landscapes, helping them unlock their full potential by fostering authentic relationships and delivering memorable experiences that resonate deeply with their target demographics, ensuring lasting impact.
New Moon has raised $35.0M across 1 funding round.
New Moon has raised $35.0M in total across 1 funding round.
New Moon has raised $35.0M across 1 funding round. Most recently, it raised $35.0M Series U in July 2000.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2000 | $35M Series U | — | Foundry Group, Threshold Ventures | Announced |
New Moon has raised $35.0M in total across 1 funding round.
New Moon's investors include Foundry Group, Threshold Ventures.
No prominent technology company named "New Moon" or "New Moon Systems" currently operates as an active investment firm or high-growth startup in the tech ecosystem based on available data. Instead, search results point to several small or defunct entities: New Moon Systems, a software firm in Santa Clara, California, acquired in 2003; New Moon Technology Co., Limited, a live Hong Kong-registered private company incorporated in 2015 involved in exporting goods like LED strip lights, silicone tubes, and plastic packing bags; and Dongguan New Moon Photoelectric Technology Co., Ltd., a Chinese custom manufacturer of apparel (e.g., fishing wear, baseball jerseys) established in 2020.[1][2][3][4] These lack evidence of significant product innovation, investment activity, or ecosystem impact typical of queried tech players.
New Moon Systems originated in Santa Clara, California, as a non-internet/mobile software company but was acquired in 2003 with no further details on founders or early milestones.[1] New Moon Technology Co., Limited was incorporated on October 27, 2015, in Hong Kong as a private company limited by shares (CR No. 2300182), operating for about 10 years with a status of "Live" and annual examinations between October 27 and December 8; its Chinese name is 香港新月貿易有限公司, suggesting trade-focused roots rather than tech innovation.[2] Dongguan New Moon Photoelectric Technology Co., Ltd. was founded in 2020 in Guangdong, China, specializing in design, printing, and production of custom sportswear with five years of experience by 2025.[3] No founder backgrounds or pivotal traction stories emerge from records.
These entities lack standout developer tools, networks, or track records compared to leading tech firms.
These "New Moon" names play negligible roles in the tech landscape, with no evidence of riding major trends like AI, cloud, or fintech. New Moon Systems' 2003 acquisition aligns with early 2000s software consolidation but has no ongoing influence.[1] The Hong Kong entity's trade in LED lights and packaging touches minor hardware supply chains but not core tech innovation or startup ecosystems.[2][4] Dongguan's apparel focus leverages photoelectric tech for printing, fitting China's manufacturing boom, yet remains peripheral to software or digital platforms.[3] Market forces like global trade and custom OEM demand support them, but they exert no ecosystem influence.
Without a unified "New Moon" tech standout, these operations face commoditized markets: expect steady trade for the Hong Kong firm amid supply chain shifts, niche apparel growth for Dongguan amid e-commerce customization trends, and irrelevance for the acquired U.S. entity.[1][2][3][4] Broader trends like automation in manufacturing could marginally boost photoelectric printing, but absent innovation signals, their influence stays local and low-key—highlighting how common names dilute discoverability in tech scouting.
