New Hope Group

New Hope Group is a diversified private enterprise primarily engaged in modern agriculture and the food industry. The company develops world-leading feed production capabilities and significant meat processing operations, serving as an integrated supplier of meat, eggs, and dairy products. It leverages digital and biotechnology, including high-density SNP gene chips for advanced pig breeding and AI-powered management tools, alongside intelligent cold chain logistics, to optimize its comprehensive value chain from farm to table.

The company was founded in 1982 by Mr. Liu Yonghao, a prominent private entrepreneur. Growing with China's reform and opening-up, Mr. Liu established the group with an initial focus on agriculture. His insight centered on supporting rural development and farmer welfare, exemplified by initiatives like the "Guangcai Program," which aimed at poverty alleviation through industrial development.

New Hope Group’s products serve a broad consumer base, delivering nutritious food items, and also supports farmers with feed and agricultural technology. The group's long-term vision is encapsulated by its mission to "Hope, Make Life Better," aspiring to become a world-class enterprise with strong global competitiveness. It continuously works towards leading rural revitalization by fostering livelihood-oriented industries and advancing sustainable agricultural practices.