New General Market Ventures

New Voices Fund is a thesis-driven venture capital firm that invests in and amplifies businesses within the New General Market. It employs experienced investors and operators to support entrepreneurs developing disruptive solutions. It provides capital and guidance, fostering growth for enterprises serving underrepresented consumer bases.

Richelieu Dennis, founder of Sundial Brands, established New Voices Fund. His insight arose from recognizing a significant funding gap for businesses serving women of color and diverse markets. This entrepreneurial observation highlighted the need for dedicated capital. He created a platform to address this disparity, fostering a more inclusive ecosystem.

The fund backs entrepreneurs and companies innovating for the New General Market. Its vision cultivates an inclusive entrepreneurial landscape, empowering founders overlooked by conventional capital. New Voices Fund aims to generate economic opportunity and representation by investing in businesses reflecting and serving evolving consumer demographics.