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Netsertive is a technology company.
Netsertive delivers digital marketing technology and services specifically for multi-location brands and franchises. Its distributed marketing platform enables businesses to execute localized strategies at scale, managing multi-channel campaigns and providing analytics. This streamlines complex digital operations across numerous physical and online locations.
Co-founded in 2009 by Brendan Morrissey and Bill Nagel, Netsertive emerged from recognizing the unique digital marketing challenges of multi-location enterprises. Their insight focused on the necessity for centralized management combined with localized relevance, aiming to create a solution that effectively navigates the evolving "click-to-brick" consumer journey.
Netsertive's customers include multi-location businesses, franchise systems, and brand networks aiming to optimize their localized digital presence. The company envisions simplifying and enhancing distributed marketing, serving as a trusted partner that empowers these organizations to engage audiences effectively and drive performance across their diverse touchpoints.
Netsertive has raised $63.8M across 6 funding rounds.
Netsertive has raised $63.8M in total across 6 funding rounds.
Netsertive has raised $63.8M in total across 6 funding rounds.
Netsertive's investors include Babson Capital Management, Digital Currency Group, Draper Associates, RRE Ventures, Square 1 Bank, Wayne Hunter, Greycroft.
Netsertive is a technology company founded in 2009 that builds the MLX platform, a proprietary marketing technology solution for multi-location businesses, franchise systems, and brand networks.[1][2] It serves sectors like retail, automotive, home services, and quick-service restaurants (QSRs) by solving the problem of fragmented local marketing through unified campaign management, hyper-localized execution, real-time analytics, and expert support to boost ROI and growth across locations.[1][2][4]
The platform streamlines digital advertising, websites, local listings, and reputation management, blending automation with personalized optimization to empower franchisees with performance dashboards while enabling brands to scale nationally.[1][2][4] With around 68 employees and headquarters in Morrisville, NC, Netsertive has demonstrated growth momentum through venture funding since 2010, client testimonials on lead quality improvements, and recognition as a top franchise marketing supplier.[1][2][5]
Netsertive was founded in 2009 in North Carolina's Research Triangle Park as a B2B online marketing firm focused on helping national retailers and brands spend advertising budgets effectively at the local level.[1][3] Early on, the company addressed inefficiencies in local ROI tracking, leading to rapid growth that prompted a website redesign in partnership with New Media Campaigns to improve performance, lead capture via Pardot integration, and content management.[3]
Key executives include CEO Brendan Morrissey, and the firm secured its first venture capital round in 2010 from top-tier investors in software, marketing technology, and digital media, fueling expansion.[1][5] Pivotal moments include developing tools like the "Start Netsertive" sales portal for on-the-go order processing and evolving into a full-scale platform provider for localized digital marketing.[3][6]
Netsertive stands out in the digital marketing space through these key strengths:
Netsertive rides the trend of localized digital marketing at scale, capitalizing on the explosion of multi-location brands needing data-driven tools amid rising e-commerce and hyper-local search demands.[1][2][6] Timing aligns with post-pandemic shifts toward franchise resilience and ROI-focused ad spend, where fragmented systems waste budgets—Netsertive's platform counters this by enabling precise, real-time execution in competitive sectors like retail and QSR.[1][4]
Market forces favoring it include venture backing from martech specialists and growing demand for integrated platforms amid ad platform complexities (e.g., Google, Meta).[5] It influences the ecosystem by setting standards for franchise tech, powering better local visibility and decisions that ripple to brand-wide growth.[2]
Netsertive is poised to expand its MLX platform with deeper AI integrations for predictive analytics and automated reputation management, targeting more enterprise franchise networks amid rising multi-location digitization.[2][4][6] Trends like privacy-focused local search and omnichannel retail will shape its path, potentially amplifying influence through partnerships or acquisitions in martech.
As digital marketing fragmentation persists, Netsertive's blend of tech and expertise positions it to drive even greater ROI for brands, evolving from a specialist to a category leader in scalable local growth.
Netsertive has raised $63.8M across 6 funding rounds. Most recently, it raised $9.0M Series C Extension in December 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 2, 2015 | $9.0M Series C Extension | Babson Capital Management | |
| Oct 1, 2015 | $24.0M Series C | Digital Currency Group, Draper Associates, RRE Ventures | |
| Sep 5, 2014 | $10.0M Debt / Other Equity | Square 1 Bank | |
| Aug 15, 2012 | $9.8M Debt / Series B | Wayne Hunter | Greycroft, RRE Ventures, Square 1 Bank |
| Aug 1, 2012 | $7.0M Series B | Digital Currency Group, Draper Associates, RRE Ventures | |
| Dec 1, 2010 | $4.0M Series A | RRE Ventures, Greycroft | Digital Currency Group, Draper Associates |