NetEase Games

NetEase Games is a prominent global developer and publisher of video game intellectual property, operating across diverse genres and platforms. The company creates its own original titles, including popular releases like Naraka: Bladepoint and Where Winds Meet, while also collaborating with major entertainment brands to develop and distribute new gaming experiences worldwide. Its capabilities span end-to-end game production, from concept and development through to international publishing and live service operations.

NetEase Games emerged as the dedicated online games division of NetEase, Inc., which was founded by Ding Lei in June 1997. Ding Lei established NetEase with an early vision for internet technology in China, recognizing the immense potential for online services. The company's expansion into gaming stemmed from this foundational understanding of digital entertainment and the growing demand for interactive experiences within its ecosystem.

The company serves a broad global audience of gamers, delivering diverse interactive experiences ranging from competitive multiplayer to expansive open-world titles. NetEase Games' vision centers on fostering innovation within its global network of studios and partners, consistently developing compelling and high-quality game content. It aims to push creative boundaries and connect players worldwide through immersive digital worlds.