Necture

High-Level Overview

Necture is a Vienna-based technology company specializing in fleet management software for electric vehicles (EVs), primarily serving car-sharing operators and business fleets transitioning to EVs.[1][2] It provides data-driven solutions like automated rebalancing, predictive charging, and airport services to optimize fleet efficiency, reduce CO₂ emissions, and enhance profitability, managing over 15,000 vehicles across 15 cities while saving 1,000 tons of CO₂.[2][3] Originally focused on parking optimization, Necture pivoted to SaaS for shared mobility in 2020 and expanded into EV fleet operations, raising €4.5 million in Series A (2023) and €2.5 million extension (2024).[1][2]

The company solves key challenges in EV adoption, such as rebalancing vehicles to meet demand, smart charging to minimize downtime, and integrating community-driven operations via StreetCrowd, enabling fleets to operate efficiently in urban environments.[2][3]

Origin Story

Necture, formerly Ubiq, was founded in 2015 in Vienna, Austria, starting with optimization of parking spots in cities.[1][2] By 2019, it launched its first rebalancing pilot in Seattle, US, and introduced StreetCrowd, a decentralized operational service leveraging community power for fleet tasks.[2][3]

A pivotal pivot occurred in 2020 to a SaaS platform delivering data-driven recommendations for shared-mobility operators.[2] Milestones include reaching 10,000 vehicles under management in 2023, securing €4.5 million Series A funding, and formalizing guiding principles like "Take the lead" and "Pippi" (emphasizing curiosity and bold innovation).[2] In 2024, it rebranded to NECTURE, extended Series A with €2.5 million, and shifted toward business fleets adopting EVs, growing to a 30-person team.[1][2]

Core Differentiators

• Integrated Tech and Operations: Combines SaaS tools (automated rebalancing, predictive charging) with StreetCrowd's community-driven services for real-time fleet readiness, distinguishing it from pure software competitors.[2][3]
• Data-Driven EV Optimization: Tailored for car-sharing and business fleets, focusing on efficiency, profitability, and sustainability—e.g., predictive charging ensures vehicles are optimally powered without excess energy use.[1][3]
• Proven Scale and Impact: Manages 15,000+ vehicles in 15 cities, with 1,000t CO₂ savings; vendor-agnostic approach like peers but emphasizes "turning data into action" via AI-like recommendations.[1][2]
• Guiding Principles and Culture: Principles like curiosity ("Pippi"), active leadership, and collaborative innovation foster adaptability, supporting rapid pivots from parking to EV fleets.[2]

Role in the Broader Tech Landscape

Necture rides the global EV fleet electrification trend, accelerated by urban mobility demands, net-zero goals, and regulations like the EU's Foundation 1.5 climate pact, which it aligns with through fact-based sustainability insights.[2][3] Timing is ideal amid rising car-sharing (e.g., pilots in Europe and US) and business fleet transitions, where operators struggle with data monetization, charging infrastructure, and rebalancing—challenges Necture addresses via its Europe-to-Americas expansion.[1][2]

It influences the ecosystem by enabling scalable EV adoption for sectors like ride-hailing and last-mile delivery, competing with players like Synop (AI fleet tools) and Volteum (electrification planning), while promoting decentralized ops to cut costs and emissions in dense cities.[1]

Quick Take & Future Outlook

Necture is poised for growth in the exploding EV fleet market, potentially doubling vehicles managed as business fleets electrify post-2024 funding. Trends like AI-optimized vehicle-to-grid integration and expanded US presence will shape it, evolving its role from car-sharing specialist to full-spectrum mobility-energy bridge.[1][2] Watch for Series B to fuel global scaling, amplifying its data-action model amid climate-driven fleet shifts—turning urban mobility inefficiencies into confident, green performance.