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Naked Labs is a technology company.
Naked Labs develops a consumer-grade 3D body scanner that provides detailed metrics on body composition and shape changes over time. The company’s core product captures precise 3D models using infrared light and proprietary computer vision algorithms, enabling users to visualize and track their physical progress with accuracy. This technology offers a comprehensive alternative to traditional measurement methods, providing a digital twin for personal health and fitness monitoring.
The company was co-founded in 2015 by Ed Sclater and Farhad Farzaneh. Their initial insight stemmed from the need for a more accurate and private way for individuals to understand and monitor their body’s physical changes, moving beyond scales and tape measures. The founders aimed to democratize access to advanced body imaging, previously available only in specialized clinics, making it a convenient in-home solution for everyday use.
Naked Labs primarily serves individuals focused on fitness, weight management, and general well-being who seek objective data to guide their health journeys. The product empowers users with actionable insights into their body fat percentage, lean mass, and circumferences, fostering a deeper understanding of their progress. The company’s vision is to become the definitive platform for personal body data, supporting individuals in achieving their health and fitness goals through continuous, precise self-monitoring.
Naked Labs has raised $14.0M across 1 funding round.
Naked Labs has raised $14.0M in total across 1 funding round.
Naked Labs developed a 3D body scanner for home use, targeting fitness enthusiasts and health-conscious individuals seeking precise tracking of body shape, measurements, body fat percentage, and weight.[1][3] The product—a $1,395 hardware system combining a rotating scale and sensor-equipped mirror—uses infrared light and Intel RealSense depth sensors to create on-device 3D models visualized via a companion app, solving the limitations of traditional scales by prioritizing body composition over weight alone.[1][3] The company raised $14 million in a Series A round in 2018 led by Founders Fund, with participation from NEA, Lumia Capital, Venture 51, and Seabed VC, but appears to have ceased operations, as indicated by its "closed" status.[1][3]
Founded in early 2015 in Silicon Valley, Naked Labs emerged from expertise in 3D scanning, computer vision, and human-centered design, aiming to revolutionize personal fitness tracking.[2][4] The idea gained traction through pre-orders for its flagship Naked 3D Fitness Tracker announced in 2017, with initial shipments starting in 2018 alongside the Series A funding.[3] Key milestones included developing a privacy-focused device that processes data locally without RGB cameras or cloud uploads, addressing user concerns in body scanning, though specific founders are not detailed in available records.[3]
Naked Labs rode the early 2010s wave of consumer health tech, aligning with rising demand for personalized fitness data amid wearable booms like Fitbit and smart scales.[1][3] Its timing capitalized on maturing computer vision and depth-sensing tech (e.g., Intel RealSense), enabling precise body composition analysis when most trackers focused on steps or heart rate.[3] Market forces like growing wellness awareness and privacy regulations favored its local-processing model, influencing the ecosystem by pioneering at-home 3D scanning—paving the way for integrated smart mirrors in gyms and homes, even as the company closed.[1][3]
With operations halted post-2018 funding and product shipments, Naked Labs' legacy endures in advancing non-invasive body analytics, potentially inspiring acquisitions or revivals by fitness giants like Peloton or Whoop.[1][3] Emerging AI-driven wearables and AR mirrors could reshape its vision, amplifying trends in objective health metrics amid precision medicine. Its influence may evolve through tech transfer, reminding innovators that privacy and shape-focused tracking remain untapped in a weight-obsessed market—echoing its core mission to redefine body awareness beyond the scale.[3]
Naked Labs has raised $14.0M in total across 1 funding round.
Naked Labs's investors include Cyan Banister, Amplo, Founders' Co-op, Long Journey Ventures, Radical Ventures, Sinai Ventures, Staenberg Venture Partners, Y Combinator, Charlie Songhurst, Scott Banister, Lumia Capital, NEA.
Naked Labs has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series A in July 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2018 | $14.0M Series A | Cyan Banister | Amplo, Founders' Co-op, Long Journey Ventures, Radical Ventures, Sinai Ventures, Staenberg Venture Partners, Y Combinator, Charlie Songhurst, Scott Banister, Lumia Capital, NEA, Seabed VC, Venture51 |