Naborforce is a technology company.
Naborforce has raised $12.1M across 3 funding rounds.
Naborforce has raised $12.1M in total across 3 funding rounds.
Naborforce is an age-tech company founded in 2018 and headquartered in Richmond, VA, that operates a proprietary platform connecting older adults and their family caregivers to vetted community members—called "Nabors"—for on-demand light assistance, companionship, and social connection[2][3][4][5]. The platform solves the challenges of aging in place by providing flexible, neighborly support that bridges the gap between full independence and traditional caregiving, reducing stress for "sandwiched" families balancing careers and eldercare while promoting joyous, engaged aging[1][3][4]. It serves seniors seeking occasional or recurring help (e.g., errands, light tasks) and their families, with strong growth momentum including $13.5M total funding (including a $9M Series A), national expansions to markets like Dallas-Fort Worth, Greensboro, and Wilmington in 2024, and technical upgrades enabling 100% uptime and scalable operations[1][2].
Naborforce was founded in 2018 by Paige Wilson, a former finance and investment banking executive, inspired by her personal experience as the primary caregiver for her aging mother, Joy, while managing her career and young family[2][3][4]. Wilson, often feeling "sandwiched" between responsibilities, noticed her mother—known for her zest for life and dry humor—reluctantly avoided asking for help to not be a burden, highlighting the emotional and logistical gaps in elder support[3]. The pivotal "aha" moment came after her mother's passing: Wilson envisioned leveraging technology and community networks to restore joy and independence for seniors, creating Naborforce to connect them with purpose-driven locals for neighborly aid rather than institutional care[3][4]. Early traction built through this founder-led vision, culminating in technical partnerships for scaling and a $9M Series A to fuel national growth[1].
Naborforce rides the surging age-tech trend amid America's doubling aging population (e.g., North Carolina's growth), where demand for independent living solutions outpaces traditional care options strained by labor shortages and high costs[2]. Timing is ideal as post-pandemic shifts emphasize community-based support over isolation, with market forces like caregiver burnout (affecting 50M+ U.S. families) and tech adoption among seniors favoring on-demand platforms[1][3][4]. By digitizing neighborly help, Naborforce influences the ecosystem, reducing reliance on expensive home health aides, enabling family peace of mind, and inspiring similar hyper-local models in eldercare[1][5].
Naborforce is poised for accelerated expansion, building on its $13.5M funding and 2024 market entries to penetrate more U.S. cities amid rising senior demographics and AI-enhanced vetting/matching[1][2]. Trends like aging-in-place tech integration (e.g., BI for predictive needs) and hybrid care models will shape its path, potentially evolving into a full-spectrum platform with partnerships in healthtech or smart homes. Its community-driven influence could redefine eldercare from institutional to empowered, tying back to Paige Wilson's vision of restoring Joy through scalable, heartfelt support[3][4].
Naborforce has raised $12.1M in total across 3 funding rounds.
Naborforce's investors include The Artemis Fund, Jason Towns, Chingona Ventures.
Naborforce has raised $12.1M across 3 funding rounds. Most recently, it raised $9.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $9.0M Series A | The Artemis Fund, Jason Towns | |
| Jun 1, 2021 | $3.0M Seed | The Artemis Fund, Jason Towns | |
| Aug 1, 2020 | $100K Seed | Chingona Ventures |