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§ Private Profile · Richmond, VA, USA
Naborforce is a technology company.
Naborforce provides an on-demand platform connecting older adults with local, vetted "Nabors" for non-medical assistance and companionship. The service offers flexible support including light household help such as meal preparation and organization, assistance with errands like grocery shopping and medical appointments, and social engagement through conversation and shared activities. This digital solution is designed to facilitate independent living for seniors by providing practical support and fostering community connections.
The company was founded by Paige Wilson, whose personal experience highlighted the need for such a service. After facing challenges in supporting her aging mother, Joy, while managing her own professional and family responsibilities, Wilson recognized a significant gap in accessible, flexible care options. This insight motivated her to create Naborforce, aiming to alleviate the burden on family caregivers and enable older adults to maintain their desired lifestyle with dignity.
Naborforce primarily serves older adults seeking to age in place, as well as their families who desire peace of mind regarding their loved ones' well-being. The company's vision is to promote engaged, connected, and joyous aging by empowering seniors with control over their daily lives. It strives to harness the power of community to offer reliable, neighborly assistance, enhancing the quality of life for its clients.
Naborforce has raised $14.6M across 4 funding rounds.
Naborforce has raised $14.6M in total across 4 funding rounds.
Naborforce is an age-tech company founded in 2018 and headquartered in Richmond, VA, that operates a proprietary platform connecting older adults and their family caregivers to vetted community members—called "Nabors"—for on-demand light assistance, companionship, and social connection[2][3][4][5]. The platform solves the challenges of aging in place by providing flexible, neighborly support that bridges the gap between full independence and traditional caregiving, reducing stress for "sandwiched" families balancing careers and eldercare while promoting joyous, engaged aging[1][3][4]. It serves seniors seeking occasional or recurring help (e.g., errands, light tasks) and their families, with strong growth momentum including $13.5M total funding (including a $9M Series A), national expansions to markets like Dallas-Fort Worth, Greensboro, and Wilmington in 2024, and technical upgrades enabling 100% uptime and scalable operations[1][2].
Naborforce was founded in 2018 by Paige Wilson, a former finance and investment banking executive, inspired by her personal experience as the primary caregiver for her aging mother, Joy, while managing her career and young family[2][3][4]. Wilson, often feeling "sandwiched" between responsibilities, noticed her mother—known for her zest for life and dry humor—reluctantly avoided asking for help to not be a burden, highlighting the emotional and logistical gaps in elder support[3]. The pivotal "aha" moment came after her mother's passing: Wilson envisioned leveraging technology and community networks to restore joy and independence for seniors, creating Naborforce to connect them with purpose-driven locals for neighborly aid rather than institutional care[3][4]. Early traction built through this founder-led vision, culminating in technical partnerships for scaling and a $9M Series A to fuel national growth[1].
Naborforce rides the surging age-tech trend amid America's doubling aging population (e.g., North Carolina's growth), where demand for independent living solutions outpaces traditional care options strained by labor shortages and high costs[2]. Timing is ideal as post-pandemic shifts emphasize community-based support over isolation, with market forces like caregiver burnout (affecting 50M+ U.S. families) and tech adoption among seniors favoring on-demand platforms[1][3][4]. By digitizing neighborly help, Naborforce influences the ecosystem, reducing reliance on expensive home health aides, enabling family peace of mind, and inspiring similar hyper-local models in eldercare[1][5].
Naborforce is poised for accelerated expansion, building on its $13.5M funding and 2024 market entries to penetrate more U.S. cities amid rising senior demographics and AI-enhanced vetting/matching[1][2]. Trends like aging-in-place tech integration (e.g., BI for predictive needs) and hybrid care models will shape its path, potentially evolving into a full-spectrum platform with partnerships in healthtech or smart homes. Its community-driven influence could redefine eldercare from institutional to empowered, tying back to Paige Wilson's vision of restoring Joy through scalable, heartfelt support[3][4].
Naborforce has raised $14.6M in total across 4 funding rounds.
Naborforce's investors include Translink Capital, The Artemis Fund, Jason Towns, Claritas Capital, Chingona Ventures.
Naborforce has raised $14.6M across 4 funding rounds. Most recently, it raised $9.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $9M Series A | Translink Capital | The Artemis Fund, Jason Towns | Announced |
| Sep 1, 2021 | $2.5M Seed | Claritas Capital | The Artemis Fund | Announced |
| Jun 1, 2021 | $3M Seed | — | The Artemis Fund, Jason Towns | Announced |
| Aug 1, 2020 | $100K Seed | — | Chingona Ventures | Announced |