na
na is a company.
Financial History
Leadership Team
Key people at na.
na is a company.
Key people at na.
Nana is a Saudi Arabia-based e-grocery delivery platform that fulfills household grocery needs through a dark store model, delivering orders in as little as 15 minutes.[2][3] Founded in 2016, it serves customers across 14 cities in the Kingdom via a marketplace model empowering hypermarkets, solving the problem of quick access to daily essentials in a $165 billion regional market.[2][3] The company has shown strong growth momentum, raising over $150 million across multiple rounds, including a record $133 million Series C in 2023 led by Kingdom Holding, following a $18 million Series B in 2020.[2][3][4]
Nana was founded in 2016 by Sami Alhelwah (CEO, serial tech entrepreneur with 16 years in startups), Abdulmajeed Alsukhan (CFO), Ahmad Alsamani (hardware specialist), and Bakr Elsherif (CTO, software engineer who collaborated with Alhelwah on prior products).[2][3][5] The idea emerged from their tech backgrounds, initially attracting angel investors for a $2.1 million seed round in May 2016 to solidify market position.[3] Early traction built through a $2.2 million convertible note in 2017 and expansion; a pivotal $6.6 million Series A in 2019 (led by Impact46 and MEVP) fueled growth and service improvements, leading to Series B ($18M, led by STV) for regional expansion plans.[3][4]
Nana rides the explosive growth of e-grocery and quick-commerce in MENA, capitalizing on Saudi Arabia's Vision 2030 push for digital economy and urbanization driving demand for fast delivery.[2] Timing aligns with a $165 billion regional market, where post-pandemic shifts favor on-demand services amid rising smartphone penetration and logistics improvements.[2][3] It influences the ecosystem by innovating dark store logistics, inspiring competitors, and attracting global-scale investors like Kingdom Holding, boosting Saudi startup credibility.[2]
Nana's trajectory points to aggressive regional expansion beyond Saudi Arabia, leveraging Series C funds for new markets, service diversification, and market share gains in quick-commerce.[2] Trends like AI-optimized logistics, sustainability in supply chains, and Gulf economic diversification will shape its path, potentially positioning it as MENA's e-grocery leader amid rising competition. Its influence may evolve through IPO pursuits or acquisitions, solidifying its role from local innovator to regional powerhouse—much like how its funding milestones have already redefined Saudi grocery delivery.[2][3]
Key people at na.