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§ Private Profile · Mumbai, Maharashtra, India
MyMuse India is a technology company.
MyMuse India develops and sells intimate wellness products, including app-controlled massagers, lubricants, and couple's games. As a luxury brand, it enhances personal and shared intimacy through thoughtful bedroom essentials. The company integrates innovative technology with premium personal care, aiming to normalize conversations and improve sexual well-being.
Founded in 2021 by Sahil and Anushka Gupta, MyMuse emerged from recognizing an underserved Indian sexual wellness market. The co-founders noted a cultural void in open dialogue and access to quality intimacy products. Leveraging marketing experience, they pivoted from an initial educational platform to a direct product range.
MyMuse caters to Indian adults, enriching their intimate lives and relationships. The brand strives to destigmatize pleasure and connection, promoting a progressive outlook on sexual health. Its vision is to be India's leading intimate wellness brand, making intimacy approachable, enjoyable, and openly embraced.
MyMuse India has raised $4.2M across 2 funding rounds.
MyMuse India has raised $4.2M in total across 2 funding rounds.
MyMuse India is a direct-to-consumer (D2C) sexual wellness brand that builds premium bedroom essentials, including massagers, lubricants, vibrating rings, and kits for individuals and couples.[1][3][5] It serves adult consumers across India—primarily modern individuals and couples seeking stigma-free intimacy—solving taboos around sexual wellness by offering discreet, thoughtfully designed products that make intimacy easy, approachable, and fun.[1][2][3] The company has shown explosive growth, serving over 3.7 lakh customers in 800+ cities, achieving 90% YoY revenue growth to INR 36.03 Cr in FY24, becoming EBITDA positive in late 2024, and posting 670% quick commerce revenue growth via platforms like Zepto and Blinkit.[1][2]
Founded in 2020 in Thane, India, by Mumbai-based couple Sahil Gupta and Anushka Gupta, MyMuse emerged from their pivot from a content-first approach to product innovation.[1][2][4] The duo recognized deep cultural stigmas around intimacy in India and launched as the country's first luxury intimate wellness brand, focusing on premium, safe products to normalize conversations and access.[1][3] Early traction came via marketplaces like Amazon, but a shift to quick commerce in 2024 drove massive growth, with monthly recurring revenue now exceeding INR 5 Cr and retention on FAST42's 2025 list.[1][2]
MyMuse rides India's quick commerce boom and rising D2C adoption in wellness, capitalizing on shifting consumer behaviors toward instant, discreet access amid growing demand for sexual health normalization.[1][2] Timing aligns with post-pandemic openness to intimacy products, urban-rural expansion into Tier 2/3 cities, and platforms enabling on-demand delivery—making wellness "essential" like groceries.[2] It influences the ecosystem by pioneering stigma-free education via unLearn, serving 3.75 lakh+ users, and proving scalability in a fragmented INR 3,000 Cr+ market, inspiring other D2C brands in health taboos.[1][5][6]
MyMuse is poised for omnichannel dominance, expanding distribution, product lines for diverse life stages, and deeper Tier 2/3 penetration to hit INR 57 Cr FY25 revenue and beyond.[1][2] Trends like quick commerce maturation, Gen Z openness to wellness, and app-enabled tech will fuel growth, potentially evolving it into India's category leader for bedroom essentials. This positions MyMuse to redefine intimacy as mainstream, building on its stigma-breaking foundation for sustained, profitable scale.[1][2]
MyMuse India has raised $4.2M across 2 funding rounds. Most recently, it raised $3.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2024 | $3M Seed | ASH Lilani | AngelList, FJ Labs, Venture Highway, Kunal Shah, Sauce VC, Trifecta Capital, Whiteboard Capital | Announced |
| Aug 31, 2022 | $1.2M Seed | ASH Lilani | Malika Datt Sadani, Mohit Sadaani, Varun Sadana, Manu Chandra, Anshu Prasher | Announced |
MyMuse India has raised $4.2M in total across 2 funding rounds.
MyMuse India's investors include Ash Lilani, AngelList, FJ Labs, Venture Highway, Kunal Shah, Sauce VC, Trifecta Capital, Whiteboard Capital, Malika Datt Sadani, Mohit Sadaani, Varun Sadana, Manu Chandra.