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MyFavorito provides a digital, fan-empowered sports sponsorship platform, transforming brand engagement within sports communities. It enables businesses to acquire customers and drive sales via direct, performance-based support for clubs. The platform offers professional and grassroots teams integrated tools to engage fan bases, monetize loyalty, and manage communities.
Brothers Mark Schlenzig and Dirk Schlenzig founded MyFavorito in 2015. Their insight stemmed from traditional sports sponsorship's inefficiency and limited fan engagement. They envisioned a system where fan loyalty and consumer actions directly generated funding for sports, fostering a symbiotic relationship between brands and clubs.
MyFavorito serves businesses, professional clubs, and grassroots teams globally. Its mission redirects marketing expenditures from general advertising technology into the sports sector, empowering clubs and dedicated fan communities. This approach establishes a sustainable financial framework for sports via an innovative, fan-driven digital sponsorship model.
MyFavorito has raised $120K across 1 funding round.
MyFavorito has raised $120K in total across 1 funding round.
MyFavorito has raised $120K in total across 1 funding round.
MyFavorito's investors include Wildcard Ventures.
MyFavorito is a fan-empowered sports sponsorship platform operating in the sports tech industry that transforms traditional sponsorship by enabling fans, brands, and sports clubs to connect and benefit mutually. It provides an AI-powered loyalty and CRM system that allows brands and businesses to support millions of sports clubs automatically and at scale, based on fan engagement and purchases. The platform serves sports clubs, sponsors, fans, and federations by facilitating deeper fan activation through gamification, interactive live streams, contests, and rewards, thereby unlocking new revenue streams beyond matchdays. Its product suite includes mobile and web apps, a self-service dashboard, integrated payment processing, and APIs for seamless integration with platforms like Shopify[1][2][3].
MyFavorito was founded with the vision to revolutionize sports sponsorship by making it fan-driven and performance-based. While specific founding year and founders' details are not explicitly stated in the search results, the company is headquartered in San Francisco and operates with fewer than 25 employees, indicating a startup scale focused on innovation in sports sponsorship. The idea emerged from the need to create a more direct and scalable connection between fans, clubs, and sponsors, moving away from traditional sponsorship models to one where fan engagement directly translates into financial support for clubs. Early traction includes partnerships with top clubs and teams using their AI-powered loyalty systems and securing global branding partnerships such as with FutureBrand Australia to build their radical digital sports sponsorship platform[2][3].
MyFavorito rides the growing trend of digital transformation in sports sponsorship and fan engagement, leveraging AI, gamification, and CRM technologies to modernize how clubs monetize fan loyalty. The timing is favorable as sports organizations seek new revenue streams beyond traditional advertising and matchday income, especially in a digital-first world where fan interaction is increasingly online and mobile. Market forces such as the rise of e-commerce, mobile apps, and data-driven marketing support MyFavorito’s model of linking consumer purchases directly to sponsorship funding. By enabling brands to activate sponsorships at scale and fans to participate actively, MyFavorito influences the broader ecosystem by creating a more transparent, scalable, and engaging sponsorship marketplace[1][2][3].
Looking ahead, MyFavorito is positioned to expand its global footprint by onboarding more clubs, brands, and fans, further refining its AI and gamification capabilities to enhance fan activation and loyalty. Trends such as increased digital fan engagement, data-driven marketing, and performance-based sponsorship will shape its growth trajectory. Its influence may evolve to become a standard platform for sports sponsorship, bridging the gap between fans’ passion and commercial support in a measurable and automated way. Continued partnerships with branding agencies and integration with major e-commerce platforms will likely accelerate its adoption and impact in the sports tech ecosystem[2][3].
MyFavorito has raised $120K across 1 funding round. Most recently, it raised $120K Seed in April 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2020 | $120K Seed | — | Wildcard Ventures | Announced |
