MyAvana is a technology company.
MyAvana has raised $6.0M across 1 funding round.
MyAvana has raised $6.0M in total across 1 funding round.
MyAvana has raised $6.0M in total across 1 funding round.
MyAvana's investors include Blackhorn Ventures, Clocktower Technology Ventures, Deciens Capital, Govtech Fund, H/L Ventures, Jetstream, Stellar Capital, Third Sphere, Zero Infinity Partners.
MyAvana is a Black women-owned beauty technology company that delivers AI-powered, personalized hair care recommendations for textured hair, primarily serving women of color facing trial-and-error challenges in product selection.[1][2][3] Its core products include HairAI™ for instant photo-based analysis and Hair Strand Analysis Kits for detailed assessments, generating custom regimens, product suggestions, ingredients, and stylist matches via a patent-pending platform under parent company Techturized Inc.[1][2][4] MyAvana targets consumers, salons (via MyAvana Pro+), retailers (HairRI), and brands (HairCI) in the multi-billion-dollar textured haircare market, with growth fueled by investments like Ulta Beauty’s $5.9 million and partnerships with Procter & Gamble, Unilever, and Nordstrom.[1][4]
Founded in June 2012 as Techturized Inc. by four Black female scientists and engineers from Georgia Tech—Jess Watson (2012-2013), Chanel Martin (2012-2016), Joy Buolamwini (2012), and Candace Mitchell (2012-present)—MyAvana emerged from CEO Candace Mitchell's frustration with textured hair care during her computer science studies.[1][2][5] The idea sparked in a database structures class, where Mitchell prototyped an algorithm to match hair types to products, evolving into the first consumer brand MyAvana as a scientific recommendation system.[1][3] Early traction came via Georgia Tech's Flashpoint accelerator, mentorship, and funding, leading to a mobile app with over 22,000 users, a physical store in Atlanta's Castleberry Hill, and a team analyzing samples in Tech's cleanroom for porosity, elasticity, and texture.[5]
MyAvana rides the AI-personalization wave in beauty tech, targeting textured hair—an underserved segment in a market long reliant on trial-and-error, now disrupted by data science amid rising demand for inclusive, tech-enabled care.[3] Timing aligns with global beauty-tech growth, investor interest (e.g., Ulta's fund), and partnerships with giants like P&G, positioning it against competitors like Function of Beauty and Prose via superior textured hair focus.[4] It influences the ecosystem by digitalizing the hair industry through B-B tools, fostering innovation for billions with textured hair, and proving Black women-led tech can shatter stereotypes in male-dominated spaces.[1][3][5]
MyAvana is primed for global scale with its validated AI platform, recent VC (Unattributed VC - II), and expansion into pro/retail products, potentially capturing more of the textured haircare boom as AI adoption surges.[2][4] Trends like hyper-personalization, clean beauty data, and social commerce will propel it, evolving influence from niche disruptor to industry standard-setter—especially as it leverages patents and partnerships for broader textured hair inclusivity.[1][3] This positions MyAvana to lead the science-meets-beauty revolution sparked by its Georgia Tech roots.
MyAvana has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in August 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2024 | $6.0M Seed | Blackhorn Ventures, Clocktower Technology Ventures, Deciens Capital, Govtech Fund, H/L Ventures, Jetstream, Stellar Capital, Third Sphere, Zero Infinity Partners |