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Moven provides a smart-banking platform, enabling financial institutions to enhance customer engagement and foster financial wellness. The company uses data-driven analytics to extract insights from spending and saving patterns, delivering personalized financial guidance. This mobile-first technology empowers banking partners to offer an intelligent, accessible experience, directly improving end-users' financial health.
Founded in August 2010 by Brett King, Moven originated from the insight that mobile technology could create frictionless, accessible banking. King, a recognized innovator in finance, envisioned smartphones simplifying financial access and contributing to individual financial well-being, pioneering digital-first money management.
Moven primarily serves banks and financial partners, helping them deepen customer relationships. Its mission is to advance financial accessibility and inclusion, guiding individuals toward smarter money decisions. The company continuously evolves its technology to support clients and customers, redefining how banking contributes to holistic financial health.
Moven has raised $22.0M across 3 funding rounds.
Moven has raised $22.0M in total across 3 funding rounds.
Moven has raised $22.0M in total across 3 funding rounds.
Moven's investors include Pascal Bouvier, Anthemis Group, Route 66 Ventures, Esther Dyson, Nadeem Shaikh, Sean Park, James Pallotta, SBT Venture Capital, New York Angels, Standard Bank, Kevin Plank, Raptor Ventures.
Moven has raised $22.0M across 3 funding rounds. Most recently, it raised $12.0M Series B in October 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2015 | $12M Series B | Pascal Bouvier | Anthemis Group, Route 66 Ventures, Esther Dyson, Nadeem Shaikh, Sean Park, James Pallotta | Announced |
| Jul 1, 2014 | $8M Series A | SBT Venture Capital | Anthemis Group, Route 66 Ventures, Esther Dyson, Nadeem Shaikh, Sean Park, NEW York Angels, Route 66 Ventures, LLC, Standard Bank | Announced |
| Aug 1, 2012 | $2M Seed | — | Anthemis Group, Route 66 Ventures, Esther Dyson, Nadeem Shaikh, Sean Park, Kevin Plank, Raptor Ventures | Announced |
Moven is a New York City-based fintech company that provides digital banking solutions, specializing in financial wellness tools, consumer spending analytics, and personalized insights for banks, credit unions, and other fintechs.[1][2][3] Originally launched as a direct-to-consumer (DTC) mobile banking app with debit cards and advice-driven savings in 2010-2011, it pivoted in 2020 to a B2B model, offering APIs, SDKs, and a "bank in a box" Banking-as-a-Service (BaaS) platform to help institutions enhance customer engagement, acquisition, retention, and growth through data-driven financial wellness features.[1][2][3][4] With over 13 million users across five continents via partners, Moven holds a U.S. patent on financial wellness technology and powers apps like TD Bank's MySpend and Westpac's CashNav, serving financial institutions seeking modern digital experiences amid rising demand for personalized fintech tools.[2][3]
Moven was co-founded in 2011 by Brett King, author of influential fintech books like *Bank 2.0*, *Bank 3.0*, and *Bank 4.0*, along with other partners, emerging from a vision to redefine banking through mobile-first financial management.[2][3] The idea stemmed from King's insights into digital disruption in finance, leading to early DTC mobile banking and payment services launched in 2013 after securing $2.4 million in seed funding from investors including Anthemis Group, Raptor Ventures, Under Armour CEO Kevin Plank, and Singaporean backers; Life.SREDA added $2 million that year.[3][4] Pivotal moments included rapid traction as a neobank challenger and a 2020 strategic shift to close consumer operations, refocusing on white-label B2B solutions with APIs and SDKs for institutions; a new management team formed in 2021 with Richard Radice as CEO and Bryan Clagett as CRO.[3]
Moven rides the wave of digital transformation in banking, capitalizing on the shift from legacy systems to mobile-first, data-driven fintech amid post-2020 neobank maturation and open banking trends.[1][3] Its 2020 B2B pivot timed perfectly with institutions racing to launch challenger banks without massive in-house development, fueled by market forces like rising consumer demand for wellness tools (e.g., spending insights) and regulatory pushes for innovation in a low-interest, high-competition environment.[2][3] By enabling FIs to compete with pure-play digital banks like Monzo or Starling, Moven influences the ecosystem as a backend enabler, democratizing advanced analytics and reducing barriers for smaller credit unions, while its patent strengthens IP moats in a crowded fintech space.[1][2]
Moven's B2B focus positions it for sustained growth in embedded finance and BaaS, potentially expanding partnerships with more global FIs amid AI-enhanced personalization trends. Rising demand for SMB tools and wellness platforms could drive deeper integrations, evolving its influence from niche analytics provider to core infrastructure for next-gen banking. As fintech consolidation accelerates, Moven's patented edge and track record may attract acquirers or fuel independent scaling, reinforcing its role in making financial health accessible at institutional scale—echoing its founding mission to transform how money is managed.[2][3][4]
