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§ Private Profile · Oakland, CA, USA
Motimatic is a technology company.
Motimatic develops a platform that applies behavioral and motivational science to drive engagement and retention for organizations. The company’s core offering utilizes automated digital campaigns grounded in psychological principles to inspire desired actions, improve progress funnels, and enhance outcomes for its users. This approach helps entities effectively influence user behavior across various touchpoints.
The company was co-founded by Alan Tripp, who served as its initial Chief Executive Officer. Tripp conceived Motimatic with the insight that scientifically proven behavioral techniques could be leveraged through digital channels to positively impact an individual’s journey and commitment to a goal. This vision aimed to apply sophisticated behavioral nudges to foster greater persistence and achievement.
Initially, Motimatic focused on serving colleges and universities, assisting them with student enrollment, retention, and re-engagement challenges. The company’s long-term vision is to empower a broad array of organizations to improve critical funnels by ensuring individuals take action, remain engaged, and ultimately achieve meaningful results.
Motimatic has raised $7.0M across 2 funding rounds.
Motimatic has raised $7.0M in total across 2 funding rounds.
Motimatic has raised $7.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in April 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2019 | $4M Series A | City Light Capital | Figure Eight Investments, Highland Capital Partners, NEW Markets Venture Partners, Troy Williams | Announced |
| Feb 1, 2017 | $3M Series A | NEW Markets Venture Partners, Troy Williams | Figure Eight Investments, Mike Mccaffery, GSV Ventures, Jefferson Education Fund | Announced |
Motimatic is an education‑technology company that combines behavioral science, programmatic advertising, and automation to help colleges and universities increase enrollment, improve student retention, and re‑engage stopped‑out learners at scale.[5][2]
High-Level Overview
For a portfolio company (product/company view)
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Motimatic has carved a distinct niche by operationalizing behavioral science through programmatic channels to address pressing enrollment and retention challenges in higher education; its future impact will depend on continued evidence of causal student outcomes, smart adaptation to privacy/ads platform changes, and expansion of use cases where motivation‑first outreach produces measurable institutional value.[5][3][4]
Motimatic has raised $7.0M in total across 2 funding rounds.
Motimatic's investors include City Light Capital, Figure Eight Investments, Highland Capital Partners, New Markets Venture Partners, Troy Williams, Mike McCaffery, GSV Ventures, Jefferson Education Fund.