More Labs is a technology company.
More Labs has raised $18.0M across 2 funding rounds.
More Labs has raised $18.0M in total across 2 funding rounds.
More Labs is not a technology company—it is a health and wellness company that produces science-backed functional beverages and supplements.[1][3]
More Labs creates functional drinks designed to address specific wellness needs: hangover recovery, enhanced focus, and improved sleep.[3] The company's flagship product, Morning Recovery, emerged from co-founder Sisun Lee's observation that existing solutions like Gatorade and Pedialyte only partially addressed the problem of alcohol recovery.[5] More Labs serves consumers seeking performance optimization through clean, clinically-tested ingredients rather than traditional supplements or sports drinks.
The company has achieved significant market traction, with over 1 million customers worldwide and a 4.9-star average rating across thousands of reviews.[5] More Labs operates as a direct-to-consumer brand with a subscription model, allowing customers to set up recurring deliveries.[5]
More Labs was founded in 2017 and is based in Los Angeles, California.[3] Co-founder Sisun Lee drew inspiration from a trip to South Korea, where the "work hard, play hard" lifestyle is culturally embedded, prompting him to develop a solution that wouldn't force people to choose between productivity and enjoyment.[1] Lee's background includes experience at prominent companies, lending credibility to the venture's scientific approach.[5]
The company has raised $18.93 million in total funding, with its most recent Series B round raising $10 million approximately four years ago.[3] Investors include Btomorrow Ventures, 500 Global, and other notable backers.[3]
More Labs operates within the rapidly expanding functional beverage and biohacking supplement sector, riding the trend of consumers prioritizing preventative health and performance optimization.[3][4] The timing aligns with growing skepticism toward one-size-fits-all solutions and increased consumer willingness to invest in targeted wellness products. The company's success reflects broader market forces: rising alcohol consumption awareness, workplace productivity demands, and the premiumization of health products.
More Labs influences the ecosystem by legitimizing functional shots as a category and demonstrating that consumers will pay premium prices for clinically-backed solutions over mass-market alternatives.
More Labs is positioned for continued growth as the functional beverage category matures and consumer awareness of biohacking increases. The company's next phase likely involves expanding its product line beyond recovery, focus, and sleep—areas already established—while potentially pursuing additional funding to scale distribution and marketing. As workplace wellness programs and consumer health consciousness continue evolving, More Labs' science-first positioning should remain competitive, though increased competition from larger beverage companies entering the space presents a long-term challenge.
More Labs has raised $18.0M in total across 2 funding rounds.
More Labs's investors include Andreessen Horowitz, Btomorrow Ventures, Founders' Co-op, Index Ventures, LAUNCH, NEO, Red Swan Ventures, Henry Kravis, Golden Ventures, Lobby Capital, Social Starts.
More Labs has raised $18.0M across 2 funding rounds. Most recently, it raised $10.0M Series B in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $10.0M Series B | Andreessen Horowitz, Btomorrow Ventures, Founders' Co-op, Index Ventures, LAUNCH, NEO, Red Swan Ventures, Henry Kravis | |
| Apr 1, 2018 | $8.0M Series A | Btomorrow Ventures, Golden Ventures, Lobby Capital, Social Starts |