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Moon Juice offers plant-based, science-backed formulas for beauty and wellbeing, focusing on adaptogenic supplements.
Moon Juice has raised $7.0M across 1 funding round.
Moon Juice has raised $7.0M in total across 1 funding round.
Moon Juice is a wellness brand specializing in plant-based adaptogenic products, including supplements, skincare, snacks, and beverages focused on stress management, sleep, beauty, and overall vitality.[1][2][3][4] Founded in 2011 and headquartered in Los Angeles, it serves direct-to-consumer customers via e-commerce and physical shops, targeting individuals seeking natural solutions for modern health challenges like stress and autoimmune issues.[1][2][4] The company has raised about $5.25M–$7M in funding, remains privately held, and generates around $19.3M in revenue through its vegan, third-party-tested lineup in the beauty, personal care, and food sectors.[1][2]
Moon Juice was founded in 2011 by Amanda Chantal Bacon in Los Angeles after her personal battle with an autoimmune condition, which she managed into remission using adaptogens—plant-based substances for stress resilience.[3][4] Bacon, drawing from ancient wisdom and modern science, started with handmade juices, tonics, and treats in apothecary-style shops that blended coffee bar and candy store vibes.[1][4] Early traction came from her mission to share simple, natural stress-management rituals, evolving into a broader line of supplements and skincare amid rising wellness demand.[2][4]
Moon Juice rides the adaptogenic wellness and direct-to-consumer (DTC) boom, capitalizing on post-pandemic demand for mental health, stress relief, and clean beauty amid rising autoimmune and burnout trends.[1][4] Its timing aligns with e-commerce growth in non-food DTC brands, vitamin supplements, and functional foods, where consumers favor science-backed, plant-based alternatives to pharmaceuticals.[1][2] By pioneering ingestible wellness, it influences the ecosystem through category leadership, inspiring competitors like Golde and Be Levels while normalizing adaptogens in mainstream beauty and health.[1]
Moon Juice's deliberate "slow-and-steady" scaling—using recent funding for marketing, hiring, and e-commerce—positions it to dominate ingestibles as wellness integrates deeper into daily life.[2] Expect expansion in clinically proven formulations and global DTC reach, shaped by trends like personalized nutrition, mushroom tech, and holistic beauty.[1][4] Its influence may grow by setting standards for traceable, potent adaptogens, empowering more founders to humanize health tech in a high-stress world—echoing Bacon's journey from personal remission to cultural calm.
Moon Juice has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series C in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $7M Series C | — | True Beauty Ventures | Announced |
Moon Juice has raised $7.0M in total across 1 funding round.
Moon Juice's investors include True Beauty Ventures.
