Loading organizations...
Moon Active develops and publishes mobile games, most notably the popular title Coin Master. This casual game merges slot machine mechanics with village building and social raiding. The company specializes in crafting engaging entertainment for a broad global audience, delivering accessible gameplay across both iOS and Android platforms.
Founded in 2011 by Samuel Albin, Moon Active identified the vast potential within the mobile gaming market. Albin's insight focused on developing universally appealing games that combine addictive core loops with innovative social features, cultivating a loyal player base.
Moon Active serves a vast international demographic of casual mobile gamers seeking interactive, entertaining social experiences. The company's mission involves delivering compelling digital content that fosters community and provides continuous enjoyment. Its long-term vision centers on expanding its innovative game portfolio and sustaining the popularity of existing titles within the dynamic global mobile entertainment landscape.
Key people at Moon Active.
Moon Active was founded in 2011 by Samuel Albin (Founder & CEO).
Moon Active was founded in 2011 by Samuel Albin (Founder & CEO).
Moon Active is an Israel-based mobile gaming company founded in 2011, renowned for developing hit titles like Coin Master and Family Island, which have amassed over 100 million downloads across 136 countries.[1][2][5] The company serves a global audience of millions of active players with engaging, high-quality games powered by cutting-edge technology, solving the demand for accessible, entertaining mobile experiences that transcend cultures and demographics.[2][3][4] With 1,001-5,000 employees (approximately 505 as of recent data), rapid market growth, a $300 million funding round in 2021 valuing it highly, and strategic acquisitions like Melsoft, Moon Active demonstrates strong momentum as one of the world's fastest-growing mobile game studios.[1][5]
Moon Active was founded in 2011 in Tel Aviv, Israel, with a passion for creativity, cutting-edge technology, and delivering exceptional player experiences in mobile gaming.[1][3] While specific founder details are not detailed in available sources, the company's early focus on becoming a world mobile gaming leader drove its trajectory, leading to the blockbuster launch of Coin Master, which propelled it to global prominence with millions of users.[2][5] Pivotal moments include securing $300 million in funding across four rounds by November 2021, acquisitions like Melsoft for strategic tech integrations, and office expansions into Europe (e.g., Warsaw, Vilnius, Bucharest), supporting a distributed workforce amid rapid scaling.[1][3][5]
Moon Active stands out in the competitive mobile gaming landscape through:
Moon Active rides the wave of mobile gaming's explosive growth, where free-to-play models with in-app purchases dominate, fueled by global smartphone penetration and demand for casual, social entertainment.[2][4] Its timing aligns with post-2020 surges in mobile user engagement, leveraging trends like cross-cultural scalability and live-ops to thrive amid market forces such as rising ad revenues and AI-driven personalization.[1][3] By influencing the ecosystem through massive downloads, tech integrations, and a distributed model tapping Eastern European talent, Moon Active exemplifies how Israeli studios expand globally, boosting the startup scene via funding precedents and vendor partnerships.[1][5][6]
Moon Active's trajectory points to continued dominance in mobile gaming, with expansions in game portfolio, international offices, and tech like AI for player retention amid a modest recent headcount shift (89 hires, 105 departures).[5] Trends like emerging markets growth, Web3 integrations, and regulatory navigation (e.g., legal challenges) will shape its path, potentially amplifying influence through more acquisitions or IP licensing.[1] As a funding-backed leader, it could evolve into a multifaceted entertainment powerhouse, sustaining its status among 2025's top mobile makers while inspiring the next wave of global gaming startups.[2]
Key people at Moon Active.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 2, 2024 | Spyke Games | $50.0M Other Equity | Moon Active | — |