Loading organizations...
Momnt develops an embedded financial services platform that streamlines digital point-of-need lending. This core product integrates financing options directly into a merchant’s sales process, enabling businesses to offer tailored credit solutions to their customers effortlessly. The platform supports various sectors, including contractor financing for home services and patient financing for healthcare providers, focusing on frictionless access to capital for end-consumers and simplified administration for merchants.
The company was founded in 2019 by Barclay Keith, Brian Lanehart, and Lena McDearmid. Their collective insight centered on the need for a more integrated and accessible financing experience at critical purchasing moments, moving beyond traditional, often cumbersome, application processes. They sought to empower merchants to provide immediate financing choices, driven by a vision for a fintech company that delivers tangible benefits across the ecosystem.
Momnt’s platform serves merchants seeking to enhance their sales by offering flexible payment solutions, as well as financial institutions looking to broaden their lending portfolios through embedded channels. The company’s long-term vision is to become the leading infrastructure for embedded financial services, seamlessly connecting borrowers with lenders through an intuitive and integrated digital experience, making financing a simple, transparent part of any significant purchase or service.
Momnt has raised $34.0M across 4 funding rounds.
Momnt has raised $34.0M in total across 4 funding rounds.
Momnt has raised $34.0M in total across 4 funding rounds.
Momnt's investors include CMFG Ventures, Ethan Austin, Fintech Ventures Fund.
Momnt is a fintech company headquartered in Atlanta, Georgia, that provides an API-based embedded lending platform for real-time financing and payments, primarily targeting merchants in home improvement and healthcare sectors.[1][2][5] It enables businesses to offer personalized loan options at the point of sale using machine learning and AI, partnering with lenders to eliminate merchant credit risk while boosting deal closures through affordable payment plans.[1][2][3] Serving contractors, retailers, and e-commerce businesses, Momnt solves financing friction by delivering instant, tailored offers that enhance customer experience and merchant revenue; the company has shown strong growth with $14M-$21M in revenue, 100-249 employees, and $24.5M total funding including a recent $15M round.[1][3][6]
Founded in 2019 and launched in 2020, Momnt (formerly Artis Technologies) emerged from the need to streamline point-of-sale financing in the home improvement industry, quickly expanding into healthcare.[1][2] Key leaders include co-founder and President/CTO Brian Lanehart, who drives tech innovation with ML/AI; CFO Mark Satisky; Chief Legal Officer Dory Black; and VP of Marketing Julianna Doychinov, with the team emphasizing a people-first culture.[3][4] Early traction came from organic growth amid market challenges, fueled by $16.5M in prior funding from investors like Yamaha Motor Ventures, Saluda Grade Ventures, and TruStage Ventures, leading to exponential expansion in 2022-2023 and industry awards for its tech.[3][4]
Momnt rides the embedded finance wave, embedding lending directly into sales processes amid rising demand for instant, digital payments in fragmented sectors like home improvement, where traditional financing delays deals.[1][3][5] Timing aligns with post-2020 fintech acceleration, leveraging AI/ML for compliant, data-driven decisions as consumers expect seamless experiences akin to BNPL giants.[2][4] Favorable market forces include e-commerce growth, contractor financing needs, and partnerships with banks/lenders, positioning Momnt ahead of rivals by focusing on niche verticals rather than generic tools.[2][6] It influences the ecosystem by enabling merchants to compete via affordable plans, fostering innovation in real-time lending and setting standards for inclusive, tech-driven consumer finance.[3][5]
Momnt is primed for expansion beyond home improvement into new verticals, geographies, and products, leveraging its $15M raise for tech/people investments amid sustained momentum.[3] Trends like AI-enhanced underwriting, BNPL proliferation, and regulatory pushes for accessible finance will propel growth, especially with partnerships amplifying options.[4][6] Its influence may evolve from niche leader to broader embedded finance powerhouse, potentially scaling revenue past $25M while maintaining best-in-class UX—watch for 2026 vertical dives that redefine merchant financing.[3] This builds on its core strength: turning lending barriers into seamless growth engines for businesses and customers.[1][5]
Momnt has raised $34.0M across 4 funding rounds. Most recently, it raised $15.0M Series C in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $15M Series C | — | CMFG Ventures, Ethan Austin | Announced |
| Sep 1, 2022 | $10M Series B | — | CMFG Ventures, Ethan Austin | Announced |
| Jul 1, 2021 | $7M Series A | — | CMFG Ventures, Fintech Ventures Fund, Ethan Austin | Announced |
| Aug 1, 2020 | $2M Seed | — | Fintech Ventures Fund | Announced |
