Moka.care

High-Level Overview

Moka.care is a Paris-based technology company providing a digital-first mental health platform for corporations, offering B2B virtual therapy sessions, employee wellness tracking, group workshops, coaching, and mindfulness tools to prevent burnout, manage stress, and support teams during crises.[1][2][5] It serves HR teams and employees at over 320 companies—including L'Oréal, Spendesk, Qonto, and Engie—covering more than 15,000 users across 8 countries, with a team of 65 and a focus on destigmatizing mental health in the workplace.[1][2][5] The platform solves key corporate challenges like high turnover, psychosocial risks, conflicts, harassment, and transformation stress through personalized, proactive interventions, operating on a per-employee-per-month subscription model with usage-based adjustments.[3][5] Since its 2020 launch, Moka.care has raised around $19M total (including a €15M round and earlier $3M seed), achieving strong growth as Europe's corporate mental health leader.[2][4]

Origin Story

Founded in January 2020 in Paris by Guillaume d'Ayguesvives (Co-founder & CEO) and Pierre-Etienne Bidon (Co-founder & CTO), Moka.care emerged amid rising awareness of workplace mental health gaps, particularly as companies offered inadequate helplines that few employees used.[1][3] The idea stemmed from recognizing that employees need tailored support—starting with a 30-minute intake to match therapy, coaching, or workshops—rather than generic solutions, addressing issues like stress and burnout early.[3] Early traction was rapid: by early 2021, it served 30 companies and thousands of employees with 50 practitioners, fueled by a $3M (€2.5M) seed from Singular; this expanded to 150+ clients and a €17.5M raise, scaling internationally.[2][3][4]

Core Differentiators

• Personalized Matching and Low-Barrier Access: Begins with a half-hour assessment to recommend therapy, coaching, or groups suited to needs like stress or burnout; first sessions are free for employees, reducing stigma.[3][5]
• Comprehensive B2B Platform: Combines individual sessions, group workshops, wellness tracking, crisis support (e.g., bereavement, harassment mediation), and HR tools for risk prevention and conflict resolution.[1][2][5]
• Flexible Pricing and Risk-Sharing: Per-employee-per-month subscriptions with no overage fees and refunds for underuse, making it scalable for enterprises.[3]
• Proactive Prevention Focus: Targets "weak signals" of issues like chronic stress or transformations, with a network of vetted psychologists and coaches; present in 8 countries with strong scaling expertise.[1][5]
• Employer-Centric Outcomes: Reduces turnover by fostering thriving cultures; backed by values like comprehensive selflessness and fast agility, plus employee perks like access to the platform itself.[2]

Role in the Broader Tech Landscape

Moka.care rides the corporate mental health tech wave, accelerated by the COVID-19 pandemic's lasting impact on employee well-being, with market forces like rising burnout rates, regulatory pressures on psychosocial risks (especially in Europe), and talent retention demands favoring proactive platforms.[3][5] Its 2020 timing capitalized on remote work shifts and destigmatization trends, positioning it ahead of competitors like nilo.health amid a funding surge in wellness startups.[4] By serving global firms and expanding across 8 countries, it influences the ecosystem through data-driven HR insights, helping enterprises build resilient cultures and setting standards for integrated mental health in B2B SaaS.[1][2]

Quick Take & Future Outlook

Moka.care is poised for pan-European dominance, leveraging its €15M+ war chest to deepen AI-enhanced personalization, expand practitioner networks, and enter more markets amid sustained demand for mental health tech post-pandemic.[4][5] Trends like hybrid work, AI-driven wellness tracking, and stricter EU labor laws on mental health will propel growth, potentially doubling client bases as ROI on turnover reduction becomes clearer. Its influence may evolve from service provider to ecosystem shaper, partnering with HR giants and influencing policy—building on its mission to make "Oui, ça va bien au travail" a reality for thriving organizations.[2][5]