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Mojiva is a technology company.
Mojiva operates as a specialized mobile media and advertising network, delivering comprehensive advertising solutions explicitly designed for smartphones and tablet devices. The company develops and implements a robust platform that includes detailed reporting interfaces, performance metrics, and cost analysis, catering to the unique demands of the mobile advertising ecosystem. Its technical approach emphasizes targeted advertising and efficient inventory control.
The company was founded in 2008 by Dan Goikhman and Krish Arvapally. Their initial insight stemmed from the burgeoning mobile market and the clear need for a dedicated advertising infrastructure that could effectively monetize content and reach users on new device types. Goikhman and Arvapally brought together a team of seasoned advertising and media veterans, leveraging extensive industry experience from prominent technology and media firms to build Mojiva's core capabilities.
Mojiva serves a diverse clientele including content publishers, advertisers, ad sellers, affiliates, and developers seeking to optimize their mobile presence. The company's vision centers on continuously advancing mobile marketing, providing innovative solutions for effective content monetization, audience engagement, and advertising inventory management across the evolving landscape of mobile devices.
Mojiva has raised $42.0M across 4 funding rounds.
Mojiva has raised $42.0M in total across 4 funding rounds.
Mojiva was a technology company specializing in mobile advertising, operating one of the largest mobile ad networks globally. It built a platform that served display ads tailored for smartphones and tablets, reaching over 1 billion unique devices monthly and representing around 8,000 mobile and tablet publishers and apps. Mojiva’s product enabled advertisers and agencies to execute mobile media campaigns across diverse devices, improving ad targeting and effectiveness by leveraging advanced device detection technology. This solved the problem of fragmented mobile device ecosystems by delivering device-appropriate ads, thereby increasing campaign ROI and CPM pricing for advertisers. Mojiva demonstrated strong growth momentum until it rebranded as Mocean Mobile and was acquired by Pubmatic in 2014[1][2][3][4].
Mojiva was founded in May 2008 by Krish Arvapally, Dan Goikhman, and Miles Spencer. Dave Gwozdz, a founding member of DoubleClick, served as CEO from 2008 to 2013. The idea emerged from the growing need to address mobile advertising specifically for smartphones and tablets, which were rapidly becoming dominant internet access devices. Mojiva was among the first to tailor an ad network specifically for tablets with its Mojiva Tab product. Early traction included raising over $42 million in venture funding and forming the Mobile Creative Alliance in 2011 to promote mobile advertising awareness. The company expanded with offices in major US cities and London before rebranding and eventually being acquired[2].
Mojiva rode the wave of the explosive growth in mobile internet usage and mobile advertising. As smartphones and tablets became primary devices for digital consumption, advertisers needed specialized platforms to reach these audiences effectively. Mojiva’s timing was critical, launching in 2008 when mobile ad networks were nascent and evolving rapidly. The company capitalized on market forces such as increasing mobile device adoption, the shift from desktop to mobile browsing, and the rise of programmatic advertising. Mojiva influenced the mobile advertising ecosystem by pioneering tablet-specific ad networks and fostering industry collaboration through initiatives like the Mobile Creative Alliance. Its technology and scale helped shape standards for device detection and mobile ad targeting[1][2].
Although Mojiva was acquired and rebranded as Mocean Mobile before being absorbed by Pubmatic in 2014, its legacy persists in the mobile advertising technologies and practices it helped pioneer. The trends that benefited Mojiva—mobile device proliferation, programmatic advertising growth, and demand for personalized ad experiences—continue to shape the digital advertising landscape. Future developments in AI-driven targeting, cross-device attribution, and privacy-compliant advertising will build on foundations laid by companies like Mojiva. Its early focus on device-specific ad delivery remains relevant as advertisers seek to optimize campaigns across an ever-expanding array of mobile devices.
Mojiva has raised $42.0M in total across 4 funding rounds.
Mojiva's investors include Mike LaSalle, BDMI - Bertelsmann Digital Media Investments, Pelion Venture Partners, UV Partners, Bertelsmann Digital Media Investments.
Mojiva has raised $42.0M across 4 funding rounds. Most recently, it raised $7.0M Other Equity in November 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 14, 2012 | $7.0M Other Equity | ||
| Jul 1, 2011 | $25.0M Series C | Mike LaSalle | BDMI - Bertelsmann Digital Media Investments, Pelion Venture Partners |
| Apr 29, 2010 | $7.0M Other Equity | UV Partners | Bertelsmann Digital Media Investments |
| Oct 1, 2008 | $3.0M Series A | BDMI - Bertelsmann Digital Media Investments |