MoeGo is a technology company.
MoeGo has raised $31.0M across 2 funding rounds.
MoeGo has raised $31.0M in total across 2 funding rounds.
MoeGo is an all-in-one pet care management software platform designed as a next-generation operating system for businesses like grooming salons, mobile grooming, boarding, daycare, and training.[1][4][6] It serves pet care professionals—from solo operators to multi-location enterprises—by solving operational inefficiencies through automation, real-time analytics, CRM tools, scheduling, payments, and client communications, enabling scalable growth without added staff.[1][4][6] Trusted by over 10,000 businesses caring for 11+ million pets, MoeGo drives revenue via features like online booking (boosting self-serve by 80%), personalized marketing, loyalty programs, and data-driven insights into KPIs, retention, and capacity.[4][6]
The platform optimizes the customer journey from lead capture to repeat business, reducing manual tasks and errors while providing 24/7 support and seamless onboarding.[1][6] Pricing starts at $239/month, with high user ratings for efficiency gains, such as time savings at scale and improved routing for mobile fleets.[1][4]
MoeGo was founded in 2019 and is headquartered in Los Angeles, California, as a privately-held company.[3][5] The founder and CEO, a self-described "dog dad," started the journey out of personal frustration booking grooming appointments for his dog DeeDee, questioning why no app like OpenTable existed for pet care.[2] He identified a core gap: pet care businesses lacked industry-specific digital tools, despite high demand.[2]
To build authentically, the team worked hands-on in grooming shops and mobile vans, gaining respect for professionals' demanding lives and prioritizing top software plus exceptional service.[2] Early focus included a strong Facebook community for feedback, with Chief Customer Success Officer Lily bridging users and product teams.[2] Pivotal innovations like Smart Routing—first in the industry with Google Maps integration—emerged from understanding mobile groomers' pain points, even at extra cost.[2] This customer-centric approach fueled rapid traction, evolving MoeGo into a comprehensive CRM platform.[2][4]
MoeGo stands out in pet care software through industry-tailored features and obsessive user focus:
MoeGo rides the pet tech boom, fueled by rising pet ownership (post-pandemic surge in "pet parents" spending) and digitization of fragmented service industries like grooming/boarding, where legacy tools lag.[1][2][4] Timing aligns with mobile-first expectations—consumers demand OpenTable-style convenience for pets—while market forces like labor shortages and scalability needs favor automation platforms.[2][6]
It influences the ecosystem by setting standards for pet-specific CRM, empowering 10,000+ businesses to professionalize ops, boost profitability, and compete with enterprises, much like SaaS transformed hospitality.[4] By prioritizing underserved mobile groomers and fostering communities, MoeGo accelerates adoption of AI-driven routing and analytics in a $100B+ U.S. pet industry.[2][4]
MoeGo is poised for explosive growth as pet care digitizes further, potentially expanding into adjacent verticals like vet tech or global markets with its scalable model.[4][6] Trends like AI personalization, embedded payments, and sustainability tracking (e.g., eco-grooming analytics) will shape it, amplifying its "operating system" edge amid rising enterprise demand.[1][2]
Expect deeper integrations (e.g., wearables for pet health data) and acquisitions by larger pet conglomerates; its track record of innovation and 11M+ pets served positions it to dominate, turning solo "petrepreneurs" into thriving chains.[2][4] This evolution reinforces MoeGo's origin as the intuitive app that fixed a dog dad's booking headache—now revolutionizing an entire industry.
MoeGo has raised $31.0M in total across 2 funding rounds.
MoeGo's investors include 500 Global, AngelList, Base10 (Base10 Partners), Base10 Partners, Fifth Wall, Insight Partners, UpHonest Capital, Ben Jabbawy, Bryan Meehan, Jamie Sutton, Paul Forster.
MoeGo has raised $31.0M across 2 funding rounds. Most recently, it raised $24.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2024 | $24.0M Series A | 500 Global, AngelList, Base10 (Base10 Partners), Base10 Partners, Fifth Wall, Insight Partners, UpHonest Capital, Ben Jabbawy, Bryan Meehan, Jamie Sutton, Paul Forster | |
| Apr 1, 2022 | $7.0M Seed | AngelList, Insight Partners, UpHonest Capital, Paul Forster |