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§ Private Profile · Tvuot Ha'aretz 3 Tel Aviv, Israel 6954627, IL
Modus Research & Strategy is a company.
Key people at Modus Research & Strategy.
Modus Research & Strategy provides evidence-based insights through its market research services, prioritizing scientific integrity and rigour. The firm develops and utilizes proprietary research tools, including The Business Monitor and Modalis Omnibus, to conduct B2B, public opinion, and consumer research. Their methodology distinguishes itself by exclusively using panels of real respondents, ensuring authentic data collection free from AI bots or professional survey-takers.
The company was founded to address a need for properly conducted market research, with a mission to revitalize the science of survey research, particularly in Canada. Led by CEO Charlie Graves and COO Terry Rawlings, both seasoned research professionals, the company emphasizes a commitment to high scientific and ethical standards in all aspects of its operations, stemming from their collective industry experience.
Modus Research & Strategy serves clients who require reliable market intelligence and strategic guidance from B2B, public opinion, and consumer data. The firm's vision is to maintain the core principles of sound research, such as probability sampling, and ensure clients engage directly with senior experts to receive professional design, scientific execution, and insightful analytics. They aim to deliver deep, actionable insights that drive informed decision-making.
Key people at Modus Research & Strategy.
Modus Research & Strategy appears to refer to a small, privately held company; public information is limited and sources refer to several different “Modus” firms (market research, digital strategy, consulting), so the profile below treats Modus Research & Strategy as a market-research/strategy consultancy and highlights where sources are specific. Where facts are drawn from a source I cite it immediately after the sentence. If you intended a different Modus (e.g., Modus Research in Canada, Modus Digital, or Modus Create), tell me which and I’ll tailor the profile and sources.
High-Level Overview
Modus Research & Strategy is a boutique market-research and strategy consultancy that positions itself around professional, scientific survey research and senior-led projects for clients who prioritize methodological rigor and actionable strategic insights[3]. Modus presents its mission as revitalizing scientifically sound survey research and delivering high-quality, senior-staffed research services to public- and private-sector clients who “care about accuracy,” using probability sampling and strict methodological standards[2][3]. Its investment in methodological integrity and senior analyst involvement suggests an investment/operational philosophy that prioritizes scientific sampling, ethics, and consultative client relationships rather than high-volume commoditized work[2][3]. Key sectors served appear to be business and public-sector research clients in markets where probability-based panel data and rigorous survey design are needed; the firm’s work influences decision-making, policy, and product strategy for clients who need defensible evidence[2][3]. As a small specialist, its impact on the broader startup ecosystem is indirect but meaningful: by supplying high‑quality market and public-opinion research, it helps startups, policy teams, and product teams make evidence-based decisions and improves the overall quality of market intelligence available to early-stage decision makers[3].
Origin Story
Modus Research markets itself as an independent research firm founded more than a decade ago with a core mission to “revitalize the science of survey research” in its primary market (Canada is cited in directory entries)[2][3]. The company leadership named on its site includes Charlie Graves (CEO) and Terry Rawlings (COO), and the team emphasizes members’ membership in professional associations (AAPOR) and adherence to professional ethics and probability sampling principles[3]. The idea behind the firm emerged from dissatisfaction with lower-quality, non-probability approaches in market research and a desire to provide senior-led, scientifically rigorous alternatives; early traction is signaled by directory listings and an ongoing offering of an omnibus research product indicating recurring client demand for high-standard services[2][3].
Core Differentiators
Role in the Broader Tech & Research Landscape
Quick Take & Future Outlook
Notes, limitations, and next steps