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Key people at Modern PURAIR®.
Modern PURAIR® delivers comprehensive indoor air quality solutions, specializing in advanced air duct cleaning services. The company utilizes proprietary cleaning systems and employs professionally trained technicians to enhance air quality across various environments. Its operational model focuses on efficiency and service quality for diverse client needs.
The company's roots trace back to Don Martin, who, running an HVAC business since 1969, identified a market need for duct cleaning. In 2001, Don and his son Lane Martin co-founded Modern Furnace and Air Duct Cleaning. This venture evolved, leading to the rebranding as Modern PURAIR® in May 2007, driven by a vision to establish a standardized indoor air quality service network.
Modern PURAIR® serves a diverse clientele, including residential homeowners, commercial businesses, educational institutions, and healthcare facilities. The company aims to provide professional indoor air quality services throughout North America, guided by its core principle of "Clean Air. We live and breathe it®." It continues to expand its reach, bringing proven systems to new markets.
Modern PURAIR® is a franchise-based company specializing in indoor air quality (IAQ) services across North America, offering comprehensive HVAC cleaning, air purification systems, and maintenance solutions for residential, commercial, and construction clients.[1][2][3][4] It serves homeowners, businesses, offices, schools, hospitals, property managers, home builders, and restoration projects by addressing airborne pollutants, allergens, bacteria, and system inefficiencies through services like duct cleaning, furnace cleaning, vent cleaning, HEPA filtration, UV technology, and eco-friendly practices.[1][2][3] The company has demonstrated strong growth momentum, expanding from a local operation to 24 franchise units (as of 2024), with a proven franchising model since 2007 that includes exclusive territories and robust support.[1][5]
Modern PURAIR® traces its roots to 1969, when Don Martin introduced duct cleaning services to Western Canada via an old-school truck while running an HVAC business in Calgary, Alberta.[4] In 2001, Don and his son Lane launched Modern Furnace and Air Duct Cleaning in Kelowna, British Columbia, building on Lane's lifelong involvement in the family business and growing it into a multi-truck operation.[4] A pivotal moment came in 2005 when Lane explored franchising concepts; by May 2007, after extensive development, they rebranded to Modern PURAIR®, invested in infrastructure, hired staff, and aimed to become Canada's coast-to-coast IAQ leader under the slogan “Clean Air. We live and breathe it®.”[4][5]
Modern PURAIR® rides the surging demand for improved indoor air quality amid rising awareness of pollutants, allergens, and post-pandemic health concerns, amplified by urbanization, climate challenges, and energy efficiency mandates.[1][2][3] Its timing aligns with market forces like green building standards, commercial restoration needs, and integration into new constructions, positioning it to capitalize on the expanding HVAC maintenance sector valued for reducing health risks and operational costs.[1][4] By franchising advanced IAQ solutions nationwide, it influences the ecosystem through partnerships with builders, property managers, and distributors of brands like Solitaire and Surgically Clean Air, democratizing access to cleaner environments and supporting local economies via franchise expansion.[1][5][8]
Modern PURAIR® is poised for continued territorial dominance in North America, leveraging its franchise model to exceed 24 units amid growing IAQ regulations and consumer health priorities.[1][5] Trends like smart HVAC integration, stricter environmental policies, and air purification tech advancements (e.g., enhanced UV/HEPA systems) will propel its growth, potentially through international expansion beyond Canada.[5][6] Its influence may evolve by leading eco-conscious standards in restoration and commercial spaces, solidifying its role as North America's go-to for healthier indoor environments—breathing success from family roots to franchise powerhouse.[1][4]
Key people at Modern PURAIR®.