Modash.io

High-Level Overview

Modash.io is an Estonia-based influencer marketing platform that helps brands discover, analyze, monitor, and manage collaborations with creators across Instagram, YouTube, and TikTok.[1][2][3][4][6] It builds tools like an open network creator database, AI-powered search, campaign tracking, and secure payments, serving global marketing teams seeking scalable partnerships with creators of all sizes.[1][2][3] The platform solves pain points in influencer marketing—such as manual vetting, limited options in closed networks, and tracking content performance—by leveraging machine learning for insights on growth, engagement, and fake followers, while enabling infinite discovery from public data.[1][3] Modash has shown strong growth momentum, raising $2 million in seed funding in 2021 and $12 million in a Series A led by henQ, totaling $14 million, with headquarters in Tallinn and under 25 employees generating less than $5 million in revenue.[2]

Origin Story

Founded in 2018 in Tallinn, Estonia, by CEO Avery Schrader—a Canadian—and CTO Hendry Sadrak—a high-school dropout—Modash emerged to address inefficiencies in influencer marketing.[2][6] Schrader, arriving from Canada, co-built the company with Sadrak amid skepticism in the space, turning their unconventional backgrounds into a strength for innovating tools that connect brands to the "long tail" of creators.[2] Early traction came quickly; by late 2021 (nearing its three-year mark), it secured a $2 million seed round, followed by a $12 million Series A in a later push, flipping the script on traditional influencer platforms by emphasizing open data and APIs.[1][2]

Core Differentiators

• Open Network Creator Database: Aggregates publicly available data from every creator on Instagram, YouTube, and TikTok who hasn't opted out, offering infinite options versus limited closed networks—ideal for global brands in any niche.[1][3]
• AI and Machine Learning Analysis: Provides rich insights like growth rates, engagement, fake followers, and audience vetting at scale, automating what would take 100x longer manually.[1][3]
• End-to-End Platform: Combines discovery, management, auto-tracking of campaign metrics (reach, clicks, sales), monitoring of brand mentions, and secure global payments, with APIs for programmatic access and integrations.[1][3][4]
• Scalability and Speed: Focuses on developer-friendly tools like Raw API for unfiltered social data and AI Search for custom influencer apps, emphasizing ease for in-house marketers over agencies.[1][2]

Role in the Broader Tech Landscape

Modash rides the explosive growth of the creator economy, where brands increasingly partner with micro- and nano-influencers for authentic, scalable marketing amid ad fatigue on traditional channels.[1][2] Its timing aligns with maturing influencer tools post-2020, as platforms like TikTok and Instagram democratize content creation, creating demand for data-driven vetting in a market projected to expand globally.[1][3] Favorable forces include open public data policies, AI advancements for audience analysis, and API integrations enabling custom workflows, positioning Modash to influence the ecosystem by empowering brands to bypass agencies and tap long-tail creators efficiently.[1][2][3]

Quick Take & Future Outlook

Modash is poised to dominate influencer marketing infrastructure as the creator economy scales, potentially expanding to new platforms like emerging short-video apps or Web3 creator tools.[1][2][3] Trends like AI-driven personalization and real-time performance tracking will shape its path, with its $14 million funding fueling API enhancements and global payments to capture more enterprise users.[2] Its influence may evolve from discovery tool to full-stack ecosystem player, reinforcing its edge in connecting brands to infinite creator options amid rising demand for efficient, data-backed collaborations—echoing its origins as a bold bet on an overlooked space.[1][2]