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Mobshop has raised $43.0M across 1 funding round.
Key people at Mobshop.
Mobshop was founded in 1998 by Jonathan Ehrlich (Co-founder/VP Marketing).
Mobshop has raised $43.0M in total across 1 funding round.
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Mobshop has raised $43.0M across 1 funding round. Most recently, it raised $43.0M Series C in February 2000.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2000 | $43M Series C | — | Andreessen Horowitz | Announced |
Key people at Mobshop.
Mobshop was founded in 1998 by Jonathan Ehrlich (Co-founder/VP Marketing).
Mobshop has raised $43.0M in total across 1 funding round.
Mobshop's investors include Andreessen Horowitz.
Mobshop is a French startup founded in 2020 and headquartered in Lyon, specializing in services for brands building projects in the metaverse.[2] It targets brands seeking to develop virtual experiences, addressing the challenge of creating immersive digital assets in emerging Web3 environments by providing tailored metaverse development solutions.[2] While specific growth metrics are limited in available data, its focus aligns with the early 2020s metaverse hype, positioning it as a niche player in virtual world construction amid rising brand interest in digital spaces.
Mobshop emerged in 2020 from Lyon, France, during the surge of metaverse and blockchain enthusiasm post-COVID, when brands began exploring virtual storefronts and experiences.[2] Limited public details exist on its founders or exact inception moment, but the timing suggests it capitalized on pivotal industry shifts like Facebook's rebrand to Meta and NFT booms, gaining early traction by serving brands entering decentralized virtual platforms.[2] No records of major funding rounds or viral milestones appear in current sources, indicating a bootstrapped or low-profile start typical for specialized B2B tech in France's startup scene.
Mobshop rides the metaverse trend, which exploded in 2021-2022 with billions in VC funding for virtual worlds, driven by gaming giants and luxury brands like Gucci testing digital fashion.[2] Timing was ideal post-2020, as remote interactions surged and Web3 promised decentralized ownership, but market forces like crypto winters (2022-2023) and AI distractions have cooled hype—yet enterprise adoption persists for marketing and engagement.[2] It influences the ecosystem by lowering entry barriers for non-native brands, fostering hybrid physical-digital strategies in a $800B+ gaming/metaverse market projected to grow with AR/VR hardware advances.
Mobshop's path forward hinges on metaverse revival via Apple Vision Pro adoption and enterprise Web3 pilots, potentially expanding to AI-enhanced virtual experiences or spatial computing.[2] Trends like brand-owned metaverses and regulatory clarity in Europe could boost it, but competition from giants like Roblox Studio poses risks—success depends on pivoting to sustainable use cases beyond hype. As a metaverse enabler, its influence may evolve from niche builder to key partner in persistent virtual economies, amplifying brands' digital ambitions in an increasingly blended reality.
