MobQuote
MobQuote is a company.
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Leadership Team
Key people at MobQuote.
MobQuote is a company.
Key people at MobQuote.
Key people at MobQuote.
Mobiquity Technologies, Inc. (MOBQ) is a next-generation advertising technology, data compliance, and intelligence company operating proprietary software platforms in the programmatic advertising space.[1][2][3][4] It builds three core platforms: the Advertising Technology Operating System (ATOS) for AI-driven ad serving and campaign management, the Data Intelligence Platform for consumer behavior insights, and the Publisher Platform for monetization, compliance, and audience building.[2][3][4] These solutions serve advertisers, publishers, and marketers by solving challenges in digital ad inventory management, precise targeting via real-world data, and regulatory compliance like consent management, primarily in the U.S. media and advertising sector.[1][4] With a market cap around $31-37 million, 8-13 employees, and recent U.S. sales of $2.09 million in 2024, the company shows modest revenue recovery but faces profitability hurdles.[1][2][3][4]
Founded in 1998 and headquartered in Shoreham, New York, Mobiquity Technologies initially focused on integrated marketing solutions and brand development before evolving into a specialized ad tech player.[1][2][6][7] It went public via IPO on September 10, 2012, listing on OTCPK (Pink Sheets) under ticker MOBQ since June 2005.[1][2] Key shareholder Gene Salkind holds 50.4% of equities, indicating strong founder influence, though detailed founder backgrounds remain limited in public records.[4] Pivotal evolution came through developing its ATOS, Data Intelligence, and Publisher platforms, shifting from general marketing to AI-optimized programmatic advertising amid rising digital ad demands.[2][3][4]
Mobiquity rides the wave of programmatic advertising growth, fueled by AI advancements and rising demand for compliant, data-intelligent ad tech amid privacy regulations like GDPR and CCPA equivalents.[2][4] Timing aligns with digital ad spend surpassing traditional media, where precise consumer insights address fragmentation in mobile and CTV inventory.[1][3] Market forces favoring it include U.S. ad recovery post-2023 dips (sales from $860K in 2023 to $2.09M in 2024) and the shift to first-party data solutions.[4] It influences the ecosystem by enabling smaller publishers to compete via opt-in data tools, though its micro-cap status limits broader impact compared to giants like The Trade Desk.[3]
Mobiquity's path forward hinges on scaling ATOS and data platforms amid ad tech consolidation, with potential upside from AI ad optimization and compliance demands.[2][4] Trends like cookieless targeting and real-time bidding will shape growth, but high debt ratios (quick ratio 0.07, negative ROE -267%) pose risks without profitability gains.[3] Influence may evolve through partnerships or acquisitions, amplifying its niche in data intelligence—echoing its shift from 1998 origins to today's programmatic edge, provided execution matches market tailwinds.[1][3][4]