Mobly is a technology company.
Mobly has raised $7.0M across 2 funding rounds.
Key people at Mobly.
Mobly has raised $7.0M in total across 2 funding rounds.
Key people at Mobly.
Mobly has raised $7.0M in total across 2 funding rounds.
Mobly's investors include Alumni Ventures, Darling Ventures, ENIAC Ventures, MetaProp Ventures, Peterson Ventures, Tenzing Capital, Unless, Vitalize Venture Group, Aaron Block, Francis Santora.
Mobly is a mobile-first SaaS company founded in 2023 in Lehi, Utah, specializing in event marketing technology for B2B lead capture.[1][2][4] It builds an AI-powered mobile app that scans badges, business cards, or other sources using optical character recognition (OCR), enriches leads with data from multiple providers, and syncs them in real-time to CRMs like Salesforce and marketing automation platforms, eliminating manual entry and badge scanners.[2][5][6] Targeting field marketing, demand generation, sales, and revenue operations teams in industries like tech, healthcare, finance, and manufacturing, Mobly solves the problem of slow, error-prone lead processing at trade shows and conferences, accelerating sales cycles and boosting event ROI through immediate follow-up and analytics.[1][2][6] The company has raised $445K in angel funding and $2.5M in seed funding (led by Peterson Ventures), achieving early traction with over 10 adopters and strong growth momentum as a recent entrant in the $4B sales acceleration market.[4][5]
Mobly was founded in 2023 by industry software veterans with nearly 50 years of combined experience in sales, product, and engineering.[5] The idea emerged from recognizing inefficiencies in traditional event lead capture—manual data entry, rented scanners, and delayed CRM syncing—that break attribution chains and hinder ROI.[4][6] Key early moments include securing angel funding earlier in 2023 to build the platform, signing more than 10 early adopters, launching publicly in September 2023 via PRNewswire, and raising a $2.5M seed round in February 2024 led by Peterson Ventures (with Taylor Jones joining the board).[4][5] This funding followed the angel round and fueled product development for an event-agnostic app compatible with any in-person event.[2][4]
Mobly rides the resurgence of in-person events post-pandemic, where B2B companies increasingly prioritize hybrid strategies but struggle with lead friction in a $4B sales acceleration market.[5] Its timing aligns with AI advancements in OCR and data enrichment, enabling mobile-first solutions amid remote/hybrid work trends that demand faster GTM execution.[2][6] Favorable forces include CRM adoption (e.g., Salesforce dominance) and demand gen focus on measurable ROI, where Mobly bridges events to revenue ops without hardware dependencies.[1][4] By influencing the ecosystem, it empowers experiential marketers to compete with digital channels, standardizing lead handoff and analytics to shape how startups and enterprises optimize trade shows.[6]
Mobly is poised for rapid scaling with its seed capital, targeting advanced analytics rollout and broader integrations to capture more of the event lead market.[4][5] Trends like AI-driven personalization and multimodal data (e.g., voice notes, deeper enrichment) will propel it, alongside growing in-person event spend as economic recovery boosts conferences.[6] Its influence may evolve from niche disruptor to category leader, potentially through acquisitions or partnerships with CRM giants, redefining B2B events as seamless revenue drivers—turning every booth interaction into instant pipeline velocity.[2][7]
Mobly has raised $7.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in January 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2025 | $4.0M Seed | Alumni Ventures, Darling Ventures, ENIAC Ventures, MetaProp Ventures, Peterson Ventures, Tenzing Capital, Unless, Vitalize Venture Group, Aaron Block, Francis Santora | |
| Feb 1, 2024 | $3.0M Seed | ENIAC Ventures, Peterson Ventures, Tenzing Capital, Vitalize Venture Group, Francis Santora |
