Mobiquity is a company.
Mobiquity has raised $17.0M across 2 funding rounds.
Key people at Mobiquity.
Mobiquity has raised $17.0M in total across 2 funding rounds.
Key people at Mobiquity.
Mobiquity has raised $17.0M in total across 2 funding rounds.
Mobiquity's investors include Gutbrain Ventures.
Mobiquity Technologies, Inc. (MOBQ) is a digital advertising and data intelligence company that leverages proprietary platforms to deliver targeted programmatic advertising, audience insights, and data services for brands, agencies, and marketers.[1][2][4] It operates as the parent company for subsidiaries Advangelists (a Platform-as-a-Service for programmatic ad campaigns) and Mobiquity Networks (a data intelligence platform focused on location-based behavioral data), enabling small to large-scale advertisers to access Madison Avenue-level capabilities through data mining, audience segmentation, and real-time bidding (RTB).[2][6] The company serves advertising agencies, brands, political campaigns, retailers, and researchers by solving challenges in reaching precise audiences amid privacy regulations like CCPA and GDPR, with revenue concentrated in ad-tech platforms and data licensing as of late 2024.[1][4]
(Note: A separate entity, Mobiquity Inc., is a digital consultancy founded in 2011 with 250-999 employees across 10 offices, focusing on designing data-driven digital experiences for brands in sectors like healthcare and finance; however, context points primarily to Mobiquity Technologies as the queried company.)[3][5][7]
Mobiquity Technologies traces its roots to 1998, evolving from early mobile advertising tech into a comprehensive data intelligence provider.[2] Key developments include 2020-2022 focus on Advangelists platform integration for end-to-end programmatic advertising, followed by 2023-2024 emphasis on data compliance and proprietary tools amid privacy shifts.[1] Pivotal moments feature the launch of subsidiaries: Advangelists for scalable PaaS ad tech and Mobiquity Networks' shift to next-gen data via MobiExchange (a SaaS for custom audience creation and data resale).[2][4] The company trades publicly under MOBQ and has positioned itself through innovations like the ATOS platform for data analytics and gaming ad marketplaces.[4]
Mobiquity Technologies rides the ad-tech wave of data-driven personalization amid cookie deprecation and privacy regulations, timing its data intelligence pivot perfectly as marketers demand first-party, location-based insights over third-party cookies.[1][6] Market forces like programmatic growth (RTB auctions across devices) and rising demand for foot traffic analytics favor its platforms, especially in retail and political campaigns.[1][2] It influences the ecosystem by democratizing advanced tools for smaller players, fostering competition against giants through proprietary graphs and SaaS models, while partnerships expand into gaming and OTT streaming.[4][6]
Mobiquity Technologies is poised to capitalize on AI-enhanced audience segmentation and gaming ad expansions, with ATOS and MobiExchange scaling revenue amid 2024's compliance focus.[4] Trends like real-time data activation and interactive media will shape its path, potentially growing influence via broader programmatic integrations if it boosts financial scale.[1][2] As ad-tech consolidates, its nimble, data-centric model could solidify MOBQ as a compliant innovator, tying back to its core strength in connecting advertisers to actionable consumer behaviors at efficient costs.[6]
Mobiquity has raised $17.0M across 2 funding rounds. Most recently, it raised $12.0M Series B in June 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2013 | $12.0M Series B | Gutbrain Ventures | |
| Mar 1, 2011 | $5.0M Series A | Gutbrain Ventures |
