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Mobiquity has raised $25.0M across 4 funding rounds.
Key people at Mobiquity.
Mobiquity has raised $25.0M in total across 4 funding rounds.
Mobiquity Technologies, Inc. specializes in digital advertising and data intelligence solutions, offering programmatic media, audience data, and location intelligence. The company empowers clients to execute effective marketing campaigns by integrating data compliance with advertising technology, providing comprehensive tools for targeted reach and performance.
Founded in 1998 by Dean Julia, Michael Trepeta, and Scott Novak, Mobiquity Technologies was founded on the recognition of digital advertising's data-driven potential. Dean Julia brought finance and venture funding experience. The founders leveraged emerging mobile and location-based data to transform brand-consumer connections, securing an early position in the evolving ad-tech sector.
The company serves brands, regional marketers, and global agencies with intelligent campaign management tools. Mobiquity Technologies' vision focuses on continuous innovation in data intelligence and advertising technology. They aspire to equip marketers with sophisticated, compliant solutions that enhance consumer engagement and deliver measurable outcomes in a complex digital landscape.
Key people at Mobiquity.
Mobiquity has raised $25.0M in total across 4 funding rounds.
Mobiquity's investors include Michael DiPiano, Gutbrain Ventures, Longworth Venture Partners, Sigma Partners, Comerica Bank, Paul Margolis, Bob Davoli.
Mobiquity has raised $25.0M across 4 funding rounds. Most recently, it raised $5.0M Series B Extension in August 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 26, 2014 | $5M Series B Plus | Michael Dipiano | — | Announced |
| Jun 1, 2013 | $12M Series B | Michael Dipiano | Gutbrain Ventures, Longworth Venture Partners, Sigma Partners | Announced |
| Feb 28, 2012 | $3M Debt Financing | Comerica Bank | — | Announced |
| Mar 1, 2011 | $5M Series A | Paul Margolis, BOB Davoli | Gutbrain Ventures | Announced |
Mobiquity Technologies, Inc. (MOBQ) is a digital advertising and data intelligence company that leverages proprietary platforms to deliver targeted programmatic advertising, audience insights, and data services for brands, agencies, and marketers.[1][2][4] It operates as the parent company for subsidiaries Advangelists (a Platform-as-a-Service for programmatic ad campaigns) and Mobiquity Networks (a data intelligence platform focused on location-based behavioral data), enabling small to large-scale advertisers to access Madison Avenue-level capabilities through data mining, audience segmentation, and real-time bidding (RTB).[2][6] The company serves advertising agencies, brands, political campaigns, retailers, and researchers by solving challenges in reaching precise audiences amid privacy regulations like CCPA and GDPR, with revenue concentrated in ad-tech platforms and data licensing as of late 2024.[1][4]
(Note: A separate entity, Mobiquity Inc., is a digital consultancy founded in 2011 with 250-999 employees across 10 offices, focusing on designing data-driven digital experiences for brands in sectors like healthcare and finance; however, context points primarily to Mobiquity Technologies as the queried company.)[3][5][7]
Mobiquity Technologies traces its roots to 1998, evolving from early mobile advertising tech into a comprehensive data intelligence provider.[2] Key developments include 2020-2022 focus on Advangelists platform integration for end-to-end programmatic advertising, followed by 2023-2024 emphasis on data compliance and proprietary tools amid privacy shifts.[1] Pivotal moments feature the launch of subsidiaries: Advangelists for scalable PaaS ad tech and Mobiquity Networks' shift to next-gen data via MobiExchange (a SaaS for custom audience creation and data resale).[2][4] The company trades publicly under MOBQ and has positioned itself through innovations like the ATOS platform for data analytics and gaming ad marketplaces.[4]
Mobiquity Technologies rides the ad-tech wave of data-driven personalization amid cookie deprecation and privacy regulations, timing its data intelligence pivot perfectly as marketers demand first-party, location-based insights over third-party cookies.[1][6] Market forces like programmatic growth (RTB auctions across devices) and rising demand for foot traffic analytics favor its platforms, especially in retail and political campaigns.[1][2] It influences the ecosystem by democratizing advanced tools for smaller players, fostering competition against giants through proprietary graphs and SaaS models, while partnerships expand into gaming and OTT streaming.[4][6]
Mobiquity Technologies is poised to capitalize on AI-enhanced audience segmentation and gaming ad expansions, with ATOS and MobiExchange scaling revenue amid 2024's compliance focus.[4] Trends like real-time data activation and interactive media will shape its path, potentially growing influence via broader programmatic integrations if it boosts financial scale.[1][2] As ad-tech consolidates, its nimble, data-centric model could solidify MOBQ as a compliant innovator, tying back to its core strength in connecting advertisers to actionable consumer behaviors at efficient costs.[6]
