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Mjuk has raised $2.0M across 1 funding round.
Key people at Mjuk.
Mjuk has raised $2.0M in total across 1 funding round.
Mjuk operates an online marketplace specializing in the buying and selling of high-quality, pre-owned furniture, including design and vintage pieces. The platform provides an end-to-end re-commerce solution, streamlining the entire transaction process from collection to delivery. This approach ensures a curated selection and a seamless experience for both sellers and buyers, emphasizing convenience and reliability in the secondary furniture market.
The company was established in 2019 by co-founders Rickard Zilliacus, Casper von Pfaler, and Max Heino. Their foundational insight stemmed from the observed inefficiencies and complexities within the second-hand furniture market, coupled with a growing demand for sustainable consumption. They aimed to create an accessible and trusted platform that addresses these challenges by simplifying the circular economy for furniture.
Mjuk serves individuals and businesses seeking to extend the lifecycle of furniture or acquire unique, pre-owned items. The company envisions becoming the leading circular furniture marketplace in the Nordics, significantly contributing to waste reduction by facilitating the resale of overstock and promoting sustainable consumption habits among its user base.
Mjuk has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $2M Seed | — | Trind Ventures | Announced |
Key people at Mjuk.
Mjuk has raised $2.0M in total across 1 funding round.
Mjuk's investors include Trind Ventures.
Mjuk is a Helsinki-based startup founded in 2019 that operates an end-to-end re-commerce marketplace for quality second-hand furniture, design, and vintage pieces. It serves consumers and companies in Finland and Sweden by handling logistics, marketing, pickup, storage, quality checks, and delivery, making sustainable shopping effortless with pieces up to 60% off retail.[1][2][3][6][7] The platform solves the hassle of bulky furniture resale—high volume in classifieds but inconvenient disposal and quality risks—while promoting the circular economy; it has raised €2.5M initially and €1.5M more, fueling Nordic growth and planned EU expansion, now available across all EU countries via dedicated stores.[2][4][5][6]
Mjuk was established in 2019 in Helsinki, Finland, by Rickard (Richard) Zilliacus (CEO and Founder), Max Heino (Co-founder), and Casper von Pfaler (Founder and Head of Tech).[2][3] Zilliacus, emphasizing efficiency ("80% of results with 20% of work"), leads a team of 51-100 handling operations, marketing, and customer relations.[3] The idea emerged to streamline furniture re-commerce in a massive category plagued by logistics challenges; early traction came from a modern business model for preloved sales, leading to €2.5M funding in one round and €1.5M later from investors like Trado Capital, Alliance Ventures, and Lifeline Ventures in 2022.[2][4][5] Pivotal moments include Sweden launch and scalability improvements ahead of 2023 mainland Europe plans, now realized with EU-wide availability.[4][6]
Mjuk rides the circular economy and re-commerce wave in furniture—one of the largest consumer segments by classifieds volume—capitalizing on sustainability demands amid waste regulations and consumer shifts to second-hand (up to 60% savings).[1][3][4][7] Timing aligns with post-2022 funding for Nordic dominance before EU expansion, fueled by market forces like e-commerce logistics maturation and eco-conscious brands seeking minimal-waste solutions.[2][4][5][6] It influences the ecosystem by proving scalable marketplaces for bulky goods, inspiring competitors while partnering with investors to reshape disposal in consumer goods.[3][4]
Mjuk's trajectory points to deeper EU penetration, leveraging its logistics edge for DACH/Nordic growth and potential category expansion beyond furniture. Trends like AI-driven curation, stricter ESG mandates, and rising re-commerce (projected multi-billion scale) will propel it, evolving from Nordic player to pan-European leader. As quality second-hand demand surges, Mjuk's model—handling the "hard parts"—positions it to capture network effects and redefine sustainable home goods.
