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Mitoo Sports is a technology company.
Mitoo develops a comprehensive digital platform for managing and connecting amateur sports leagues, teams, and players. It offers mobile applications for iOS and Android, alongside a web interface, facilitating efficient organization of schedules, rosters, and communication within sports communities. Its technology acts as a central hub, streamlining operations for participants and administrators across various amateur sports.
Founded in January 2008 by co-founders Joe Schorge and Leo Schorge, Mitoo emerged from their recognition of amateur sports' fragmented nature. The brothers identified a clear need for a unified digital solution to streamline operational complexities for local sports organizations. They leveraged mobile and web technologies to bring cohesion to a landscape reliant on disparate communication.
Mitoo primarily serves amateur sports leagues, clubs, and individual players seeking to organize, participate in, or discover activities. The platform simplifies coordination for a global user base across a wide array of sports. The company envisions fostering greater participation and engagement in sports worldwide through accessible, robust digital tools for management and community building.
Mitoo Sports has raised $2.0M across 1 funding round.
Mitoo Sports has raised $2.0M in total across 1 funding round.
Mitoo Sports is a technology company building a mobile-first digital platform for amateur and recreational team sports, serving leagues, clubs, players, and organizers worldwide.[1][2][5] It solves the problem of fragmented sports management by creating a "sports graph"—a comprehensive tool for scheduling, communication, and engagement that helps get more people playing and staying involved, with a focus on ease of use for smaller organizations.[1][3][5] The San Francisco-based company, with 11-50 employees, raised $1.5 million in funding and leverages a modern tech stack including AWS and WordPress to deliver personalized services amid competitors like Hudl.[1][3]
Mitoo Sports emerged as a mobile platform tailored for team sports, emphasizing simplicity with the mantra "mobile, fast, and super easy to use—no complicated software, no training required."[5] While specific founders are not detailed in available sources, the company positioned itself early as "the platform for the world's sports," launching apps in North America after securing $1.5 million in funding to expand its comprehensive management and social features for amateur and recreational sectors.[3][2] Pivotal moments include this funding round, which fueled app releases and growth, alongside building a global reach from its U.S. base to connect leagues and clubs internationally.[1][4]
Mitoo rides the wave of digital transformation in amateur sports, where mobile apps address fragmentation in scheduling, engagement, and community-building amid rising recreational participation post-pandemic.[2][3] Timing aligns with global demand for accessible tools as sports leagues digitize operations, fueled by market forces like increased smartphone penetration and interest in inclusive, data-driven athletics.[1][5] By targeting underserved smaller organizations, Mitoo influences the ecosystem through its "sports graph," enabling worldwide expansion and fostering sustained player involvement, which amplifies grassroots sports growth.[1][3]
Mitoo is poised to scale its platform globally, capitalizing on amateur sports' boom with app enhancements and international outreach from its funding base.[1][3][4] Trends like AI-driven personalization and hybrid virtual-physical events will shape its path, potentially evolving it into a dominant hub for recreational leagues. As it grows influence, expect deeper integrations with pro sports data, solidifying its role in keeping millions active—transforming "the platform for the world's sports" from vision to reality.[1][2]
Mitoo Sports has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2015 | $2M Seed | — | 2150, Acequia Capital, Edge VC, Lightspeed Venture Partners, Northzone, Offline Ventures, Pitchdrive, RRE Ventures, Slow Ventures, White Star Capital, Chung NG, Sean Park | Announced |
Mitoo Sports has raised $2.0M in total across 1 funding round.
Mitoo Sports's investors include 2150, Acequia Capital, Edge VC, Lightspeed Venture Partners, Northzone, Offline Ventures, Pitchdrive, RRE Ventures, Slow Ventures, White Star Capital, Chung Ng, Sean Park.