Miso, Inc.
Miso, Inc. is a company.
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Key people at Miso, Inc..
Miso, Inc. is a company.
Key people at Miso, Inc..
Miso, Inc. is a South Korean O2O (Online-to-Offline) platform startup headquartered in Seoul, specializing in home services like household cleaning, moving, interior design, and pet care.[1][3] It began as the industry's leading cleaning service and has expanded into a comprehensive lifestyle platform, enabling users to book services as easily as online shopping, serving customers seeking convenient offline solutions.[1][3] With 51-200 employees and backing from Y Combinator, Miso demonstrates strong growth, surpassing 5 million cumulative orders and 350 billion KRW in transactions by April 2022.[1]
Founded in August 2015 in Seoul, Miso, Inc. launched with a focus on household cleaning services, quickly establishing itself as the market leader.[1] In June 2016, it secured investment from Y Combinator, attracting 3.1 billion KRW, which fueled rapid expansion.[1] Key milestones include exceeding 1 billion KRW in monthly transactions by April 2017, reaching 20 billion KRW in accumulated volume by November 2017, a Series A round of 9 billion KRW in September 2018, 1 million cumulative orders by December 2018, and launches of pet care (April 2019), moving estimates (September 2019), and home service quotations (December 2019).[1] By January 2020, orders hit 2 million, and in August 2021, Forbes Asia named it one of the '100 Promising Companies'.[1]
Miso rides the O2O trend in Asia, bridging digital convenience with essential offline home services amid urbanization and busy lifestyles in South Korea.[1][3] Timing aligns with rising demand for on-demand platforms post-pandemic, where consumers favor app-based bookings over traditional methods.[1] Favorable market forces include South Korea's high smartphone penetration and e-commerce maturity, enabling Miso's scaling from cleaning to a full home services ecosystem.[1] It influences the startup scene by exemplifying Y Combinator success in non-U.S. markets, inspiring local innovation in lifestyle tech and contributing to Seoul's growing O2O sector.[1]
Miso is poised to dominate South Korea's home services market by further integrating AI-driven matching, expanding service categories, and potentially entering adjacent markets like elderly care or smart home integrations. Trends like super-apps and hyper-local services will accelerate its growth, especially with sustained investment interest. Its influence may evolve from a cleaning pioneer to a regional O2O powerhouse, reshaping daily life offline just as it started—with customer smiles at the core.[1]
Key people at Miso, Inc..
