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Minute Media is a technology company.
Minute Media has raised $219.0M across 10 funding rounds.
Minute Media has raised $219.0M in total across 10 funding rounds.
Minute Media consists of 5 owned and operated global sports and entertainment properties powered by Minute Media’s proprietary publishing platform.
Minute Media is a digital media and technology company specializing in sports, entertainment, and fan-driven content, operating a portfolio of owned-and-operated (O&O) brands like 90min, The Players' Tribune, FanSided, Mental Floss, and Sports Illustrated, alongside proprietary publishing, video, and advertising platforms.[1][2][3] It serves global audiences—reaching over 50 million football fans alone via 90min in 10 languages—by delivering authentic, athlete- and fan-generated stories, news, analysis, and trivia, while solving the challenge of engaging passionate communities through scalable tech that powers content creation, distribution, and monetization for publishers and brands.[1][2][3] With over 600 employees across continents, the company projects over $100 million in annual revenue, fueled by year-over-year growth and tech acquisitions enhancing its online video platform (OVP) and supply-side platform (SSP).[2][3]
Founded in 2011 in Israel as 90min, a soccer-focused digital publication, Minute Media was established by Asaf Peled (current CEO and venture capitalist), Yuval Larom, and Gili Beiman to create fan-centric content in a nascent mobile era.[2] The idea emerged from recognizing the gap in authentic, community-driven football coverage, quickly gaining traction as the world's largest football community.[1][2] Pivotal growth came through expansion into a media holding company: acquiring Mental Floss (2018), tech firm Wazimo (2021), STN Video (2024) for sports highlights, and licensing Sports Illustrated publishing rights (March 2024) after The Arena Group's exit; it also launched Voltax Video (2020) and its ad platform (2022).[2] By 2025, it employs 600+ staff globally, with ~100 in Tel Aviv focused on R&D.[2][3]
Minute Media rides the wave of fan-centric, programmatic media tech, capitalizing on the explosion of sports streaming, short-form video, and personalized content amid cord-cutting and social media fragmentation.[1][2] Timing aligns with post-pandemic digital ad surges and AI-driven personalization, where its OVP/SSP taps premium inventory for brands targeting niche passions like football (50M+ fans) or trivia via Mental Floss.[1][3] Market forces favoring it include rising demand for authentic voices over legacy outlets—exemplified by Sports Illustrated's pivot—and publisher tech needs, as seen in Wazimo/STN integrations.[2] It influences the ecosystem by democratizing content tools for athletes/fans, enabling scalable monetization, and bridging editorial with ad tech, backed by investors like Battery Ventures.[2][5]
Minute Media's momentum—via acquisitions, SI licensing, and tech platforms—positions it to dominate programmatic sports media, potentially exceeding $100M revenue as video and fan communities grow.[2][3] Trends like AI content curation, global esports, and shoppable fan experiences will shape its path, with expansions in multilingual OVP/SSP driving publisher partnerships.[1][2] Its influence may evolve into a full-stack media-tech leader, influencing how passions are monetized ecosystem-wide, building on its origin as a scrappy soccer startup to power the next era of digital fandom.[1][2]
Minute Media has raised $219.0M in total across 10 funding rounds.
Minute Media's investors include Haakon Overli, Battery Ventures, Gemini Ventures, Goldman Sachs, Hamilton Lane, La Maison, Maor Investments, North Base Media, ProSieben, Qumra Capital, Remagine Ventures, Vintage Investment Partners.
Minute Media has raised $219.0M across 10 funding rounds. Most recently, it raised $40.0M Other Equity in February 2020.