Mintel

Mintel operates as a global market intelligence agency, providing comprehensive consumer and market research, alongside industry expertise and data insights. The firm leverages a combination of deep expert analysis, extensive data collection : including tracking 40,000 product launches across 86 economies and surveying over a million consumers : and advanced technologies such as AI-powered data analytics to identify trends and forecast market developments. Their offerings include on-demand insights platforms, tailored consulting services, and seamless data integrations for clients.

The company was founded in 1972 by Nicholas Berry. Berry established Mintel with the core ambition to illuminate market evolution and predict future trajectories, driven by the insight that businesses required superior market intelligence to navigate and succeed. This foundational principle continues to guide Mintel's approach to market research and analysis.

Mintel serves a diverse global client base of businesses and brands across numerous industries, equipping them with the clarity and confidence to make strategic decisions. The company's vision is to act as visionary partners, going beyond data to guide clients in shaping the future, pushing boundaries, and inspiring bold decisions that redefine success and establish industry leadership.