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§ Private Profile · San Francisco, CA, USA
The Marketplace for Tabletop Games
Key people at Miniswap.
Miniswap was founded in 2025 by Will Hanna (Founder) and Zak Singh (Founder).
Miniswap a marketplace for the $20B tabletop games industry, starting with Warhammer.
In hobbies as complex as Warhammer, finding what you want on general marketplaces is a huge pain. Filters don't work, free-form listings mean that products are regularly misidentified, and piles of counterfeit junk crowd search results.
Miniswap saves hobbyists from this chaos with its catalogue of more than 20,000 unique miniatures. Sellers match their listings against Miniswap's catalogue giving buyers more information and structure as they shop.
The global market for tabletop games is estimated to be worth $20B in 2025 and Warhammer alone is projected to grow to $3B by 2030. By capturing the market in this untapped niche, Miniswap is strongly positioned to expand its wedge into adjacent categories, bringing greater transparency, simplicity, and connectivity into additional tabletop games and collectibles verticals.
Miniswap's founding team merges deep domain knowledge with elite programming expertise and years of experience in business consulting and startups. Co-founders Zak and Will met while studying together at Cambridge, bonded over their love of Warhammer and early modern history. They have been best friends ever since.
Miniswap is a specialized online marketplace designed for the $20 billion tabletop games industry, initially focusing on Warhammer miniatures. It addresses the complexity and fragmentation in buying and selling wargaming miniatures by providing a comprehensive AI-powered catalogue of over 20,000 miniatures released in the last 25 years. This catalogue enables precise, detailed listings that help buyers find exactly what they want and sellers move inventory more efficiently. Since its launch about a month ago, Miniswap has attracted over 1,000 users and listed more than $40,000 worth of miniatures, demonstrating strong early growth momentum[1][2].
Miniswap was founded by Zak and Will, with Zak bringing deep personal passion and expertise to the project—he has been involved in tabletop gaming since childhood and previously served as CTO of a mental health app. Zak left a PhD in computer science at Cambridge to pursue Miniswap full-time. The idea emerged from the frustration with existing marketplaces that poorly handle the complex taxonomy of wargaming minis, leading to inaccurate and unhelpful listings. Early traction was rapid, with thousands of users signing up within weeks of launch and significant inventory listed, validating the product-market fit[1][2].
Miniswap rides the trend of niche marketplaces empowered by AI and data-driven cataloguing, which improve user experience in complex product categories. The timing is favorable due to the growing popularity and economic scale of tabletop gaming, combined with the increasing demand for specialized e-commerce solutions that go beyond generic platforms. By solving a long-standing pain point in the hobbyist community, Miniswap strengthens the ecosystem for tabletop gamers and retailers, potentially influencing how collectibles and hobbyist goods are traded online more broadly[1][2].
Miniswap is poised to expand its catalogue and user base, potentially incorporating more tabletop games beyond Warhammer. Trends such as AI-enhanced search, community-driven marketplaces, and hobbyist digital commerce will shape its growth. Its influence could extend to becoming the go-to platform for tabletop gaming commerce, setting standards for product data quality and user experience in niche markets. Continued innovation in inventory management and seller tools may further entrench its position, making it a critical player in the intersection of gaming and e-commerce[1][2].
Key people at Miniswap.
Miniswap was founded in 2025 by Will Hanna (Founder) and Zak Singh (Founder).
