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Minimal Club operates as a men's clothing retailer specializing in minimalist apparel. The company offers versatile wardrobe staples, featuring durable materials, neutral palettes, and clean aesthetics. Its product line includes casual wear, fitness attire, and formal pieces, providing a cohesive collection for consumers seeking a high-quality, streamlined approach to dressing.
Established in 2022 in Belo Horizonte, Brazil, Minimal Club originated with the goal of creating the market's most complete minimalist t-shirt. This addressed a clear market gap for high-quality, functional basic menswear. Its founders built the company on principles of meticulous design and careful material selection to fulfill this specific demand.
Minimal Club serves consumers prioritizing simplicity, durability, and versatility in fashion. The company targets individuals seeking elevated, essential pieces for a focused, high-performance lifestyle. Its vision is to become a source for meticulously designed, indispensable menswear, catering to discerning customers.
Minimal Club has raised $390K across 1 funding round.
Minimal Club has raised $390K in total across 1 funding round.
Minimal Club has raised $390K across 1 funding round. Most recently, it raised $390K Seed in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2023 | $390K Seed | — | Investidores.vc | Announced |
Minimal Club has raised $390K in total across 1 funding round.
Minimal Club's investors include Investidores.VC.
Minimal Club is a technology company that develops the Minimal Phone, a device designed to balance smartphone functionality with reduced digital distraction. The phone features an e-ink display and a tactile QWERTY keyboard, aiming to provide essential smartphone capabilities without encouraging addictive media consumption. It serves users who seek productivity and focus in a hyperconnected world, offering full access to the Google Play Store but with software that discourages time-wasting behaviors. The company has gained traction through crowdfunding and preorders, positioning itself in the niche of minimalist, distraction-free mobile technology[2][3][4].
Minimal Co. was co-founded in 2023 by Youkhna and his cousin Armen Youssefian in Glendale, California. The founders identified a gap between overly simplistic feature phones and fully featured smartphones that often lead to distraction and time wastage. Their goal was to create a "happy medium" phone that supports connectivity and productivity without enabling addictive usage patterns. Early momentum came from a successful Indiegogo campaign that raised $719,000 from over 1,000 backers, along with interest from celebrity investors, although the company has chosen not to pursue additional funding at this time[2].
Minimal Co. rides the growing trend of digital wellness and anti-distraction technology amid increasing concerns about smartphone addiction and mental health. The timing is favorable as consumers and regulators alike seek solutions to reduce screen time and improve focus. By offering a device that preserves smartphone utility without the typical distractions, Minimal Co. influences the ecosystem by pushing innovation toward mindful technology use. This approach challenges the dominant smartphone paradigm and encourages a new category of devices focused on intentional living and productivity[2][4].
Minimal Co. is poised to capitalize on rising demand for distraction-free technology, with a clear niche in the minimalist phone market. Future growth will likely depend on expanding user adoption, refining hardware and software, and possibly broadening product offerings. Trends such as digital detox, mental health awareness, and regulatory pressure on tech giants could further boost their relevance. As the company matures, its influence may extend beyond hardware to shaping how software platforms address user well-being, potentially inspiring competitors and partners to innovate in this space[2][3][4].
