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Mindway AI provides software for safer gambling, integrating neuroscience, artificial intelligence, and expert assessments. Its GameScanner product proactively identifies at-risk and problematic gambling behaviors in real-time. This technology offers operators crucial insights, enabling early detection and intervention to protect players from unhealthy habits.
Established in 2018 by Professor Kim Mouridsen and Svend Aage Kirk, Mindway AI originated from Aarhus University. The founders recognized the growing challenge of gambling addiction in online markets, needing superior player protection. Their insight applied neuroscientific principles and AI to predict complex gambling patterns effectively.
Mindway AI serves global gambling operators and industry organizations, assisting them in exceeding player protection mandates. The company’s vision is to significantly enhance player safety, providing tools that positively impact millions worldwide. Through continuous refinement of its AI-powered solutions, Mindway AI fosters a more responsible and enduring gambling environment.
Mindway has raised $298K across 2 funding rounds.
Mindway has raised $298K in total across 2 funding rounds.
Mindway has raised $298K across 2 funding rounds. Most recently, it raised $98K Series U in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $98K Series U | — | Backstage Capital, Jenny Fielding, Scott Hartley, High Line Venture Partners, Gokul Rajaram | Announced |
| May 1, 2022 | $200K Seed | — | Backstage Capital, Jenny Fielding, Scott Hartley, High Line Venture Partners, Gokul Rajaram | Announced |
Mindway AI is a fast-growing software company specializing in safer gambling solutions, developing AI-powered tools like GameScanner to detect at-risk and problem gambling behaviors.[2][3][4] It serves online gambling operators, platform providers, regulators, and governments across verticals including online casinos, sports betting, lotteries, bingo, and land-based operations, solving the critical problem of identifying unhealthy gambling patterns early to enable interventions and meet regulatory player protection requirements.[2][4] Operating in over 64 jurisdictions and 14 languages, it monitors 14.7 million monthly active players, with majority ownership by Danish sports media group Better Collective, reflecting strong growth momentum from its university origins.[2][4]
Mindway AI emerged in 2018 as a spin-out from Aarhus University in Denmark, founded by Professor Kim Mouridsen, a neuroscience expert who applied over a decade of research to create AI-driven player protection tools.[2] Key contributors included Associate Professor Joshua Skewes in cognitive science and Professor Damien Brevers in psychology, translating academic insights into the GameScanner solution.[2] Under CEO Rasmus Kjaergaard, who brings 20+ years in tech leadership and B2B sales, the company scaled rapidly from a startup to a global player, securing majority investment from Better Collective and expanding to 39+ countries.[2][3]
(Note: Other entities like MindWay in Italy focus on HDL IP cores and hardware design,[1] or MiNDWAY TECH on custom IT software,[5][6] but lack the prominence and growth matching the query's tech company profile.)
Mindway AI rides the wave of AI for social good in gaming, leveraging neuroscience and machine learning amid rising global regulations on gambling harm prevention, such as enhanced player protection mandates in Europe and beyond.[2][3][4] Timing is ideal as iGaming compliance pressures intensify—operators face fines for inadequate safeguards—while AI advancements enable scalable, real-time behavioral analysis at unprecedented volumes.[3][4] Market forces like expanding online gambling (projected multi-billion growth) and ethical AI demands favor Mindway, positioning it to influence ecosystem standards through partnerships and tools that set benchmarks for responsible tech deployment.[2][4]
Mindway AI is poised for accelerated expansion, potentially deepening integrations with lotteries and land-based segments while entering emerging markets, fueled by regulatory tailwinds and AI refinements.[4] Trends like multimodal AI (incorporating biometrics or session data) and stricter global compliance will shape its trajectory, evolving its influence from niche safer gambling leader to industry-wide standard-setter.[3][4] As gambling digitizes further, Mindway's science-backed edge will amplify its role in balancing innovation with ethics, sustaining momentum from its 14.7 million player footprint.
Mindway has raised $298K in total across 2 funding rounds.
Mindway's investors include Backstage Capital, Jenny Fielding, Scott Hartley, High Line Venture Partners, Gokul Rajaram.
