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Mills Automotive Group operates a network of franchised new and pre-owned automotive dealerships. The company offers a broad range of vehicle sales from numerous manufacturers, including Ford, Lincoln, GMC, Buick, Honda, Chrysler, Dodge, RAM, Jeep, Toyota, and Nissan. Its core business focuses on providing diverse vehicle options and associated services as a comprehensive multi-brand retailer within the automotive market.
The company's origins trace back to 1922 when Stewart C. Mills Sr. acquired the Lively Auto Company in Brainerd, Minnesota. He began selling vehicles like Chevrolet, laying the foundation for a multi-generational automotive enterprise. This initial insight, establishing a reliable community dealership, guided significant expansion under successive leadership, including current CEO Damian Mills.
Mills Automotive Group serves individual and commercial customers seeking vehicle purchases, parts, and maintenance services through its dealership network. The company aims to provide a comprehensive automotive retail experience, adapting to evolving consumer preferences. Its sustained presence and expansion reflect a vision focused on enduring growth and maintaining a significant regional footprint in automotive sales and service.
Mills Automotive Group has 1 tracked investment across 1 company. The latest tracked deal is $19.7M Series A in Stella in May 2024.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 1, 2024 | Stella | $19.7M Series A | — | Bowers Automotive Group, Flow Automotive, Ford Family Investments, MBB Auto Group, MileOne Autogroup, Oremor Automotive Group, Qvale Auto Group, Christopher Walsh, West Herr Auto Group |