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Milk Moovement is a technology company.
Milk Moovement is a leading provider of dairy supply chain technology, empowering cooperatives to optimize logistics and enhance efficiency in dairy operations.
Milk Moovement has raised $23.3M across 4 funding rounds.
Milk Moovement has raised $23.3M in total across 4 funding rounds.
Milk Moovement is a Halifax-based AgTech startup founded in 2018 that builds cloud-based dairy supply chain software, tracking raw milk from farmers to processors in real-time.[1][3][5][8] It serves dairy producers, cooperatives, haulers, labs, and processing plants, solving inefficiencies in a traditionally analog industry reliant on phone calls, emails, faxes, and paper slips by providing a shared dataset for quality, quantity, logistics, and analytics.[1][2][3][4] The platform streamlines milk collection, route optimization, inventory management, quality testing, and reporting, reducing administrative time by up to 85%, cutting logistics costs, and enabling remote operations—highlighted during COVID-19.[1][2][3][4] Managing 32 billion pounds of milk annually (about 15% of the U.S. dairy market), it has expanded via U.S. accelerators, seed funding, and partnerships like Plainview Milk Products Cooperative.[1][4][5]
Milk Moovement emerged from founder Jon King's frustration with chaotic dairy logistics at Dairy Farmers of Newfoundland and Labrador (DFNL), where he initially built a rudimentary tracking system that proved unscalable.[1][5] King left for another venture but returned to create a cloud-based solution with an online portal and mobile app, enlisting Rob Forsythe—who brought supply chain expertise from energy and an MBA—to develop the go-to-market strategy.[1][5][8] DFNL became their first client, and rapid U.S. interest led to accelerator programs in Silicon Valley, tech incubators, and seed financing from agribusiness investors.[1][5] In five years, it scaled to industry leadership, transforming fragmented supply chains into collaborative systems.[5]
Milk Moovement stands out in the outdated dairy sector through dairy-specific innovations:
Milk Moovement rides the AgTech wave digitizing food supply chains, which lag general markets by 5+ years, especially dairy's focus on perishable quality/quantity.[3][6] Timing aligns with post-COVID emphasis on resilient, remote operations and transparency amid global dairy demands.[1] Market forces like rising costs, cooperative needs for efficiency, and U.S. expansion favor it, as seen in managing 15% of U.S. milk volume.[5] It influences the ecosystem by democratizing data sharing among stakeholders, fostering collaboration, and setting standards for dairy software—pioneering APIs, mobile tools, and analytics that accelerate industry modernization.[1][2][6]
Milk Moovement's momentum—U.S. partnerships, 32 billion pounds managed—positions it for further global scaling, potentially capturing more market share as cooperatives adopt tech for cost pressures and sustainability.[4][5][6] Trends like AI-driven predictive analytics, expanded API integrations, and international growth (beyond U.S./Canada) will shape it, with custom features ensuring stickiness.[2][4][7] Its influence may evolve from disruptor to essential infrastructure, empowering dairy's shift to data-orchestrated efficiency much like logistics tech transformed other sectors. This Halifax innovator proves targeted AgTech can "moove" a traditional industry forward.[1][3]
Milk Moovement has raised $23.3M in total across 4 funding rounds.
Milk Moovement's investors include Bonfire Ventures, Bread and Butter Ventures, Congruent Ventures, Cultivation Capital, dlab, Draper Associates, Dynamo Ventures, ENIAC Ventures, Framework Ventures, Outrun Ventures, Partech Ventures, Prototype Capital.
Milk Moovement has raised $23.3M across 4 funding rounds. Most recently, it raised $20.0M Series A in July 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2022 | $20.0M Series A | Bonfire Ventures, Bread and Butter Ventures, Congruent Ventures, Cultivation Capital, dlab, Draper Associates, Dynamo Ventures, ENIAC Ventures, Framework Ventures, Outrun Ventures, Partech Ventures, Prototype Capital, Redpoint Ventures, Seven Seven Six, SOSV, VMG Partners, Wave Financial, David Hoffman, Fernando Martinelli, Jonathan Bradford, Mark Cuban, Romain Lapeyre | |
| Apr 1, 2021 | $3.0M Seed | Bread and Butter Ventures, Congruent Ventures, dlab, Draper Associates, Dynamo Ventures, Outrun Ventures, Partech Ventures, Seven Seven Six, SOSV, Wave Financial, Jonathan Bradford | |
| Sep 1, 2020 | $20K Seed | Bread and Butter Ventures, Congruent Ventures, Seven Seven Six | |
| Feb 1, 2020 | $260K Seed | dlab, SOSV, SVG Ventures-THRIVE, Wave Financial |