Micruity

High-Level Overview

Micruity is a financial technology infrastructure company headquartered in Toronto, Canada, focused on improving retirement income security by enabling seamless data sharing among insurers, asset managers, record keepers, and plan sponsors[1][2][3]. Its core product, the Micruity Advanced Routing System (MARS™), acts as a single secure platform—a central clearing house—for communicating, verifying, and aggregating annuity-related data, supporting lifetime income solutions like allocated/unallocated products, retirement/termination elections, plan/participant portability, and payout aggregation[1][3]. This lowers administrative burdens for plan sponsors, allowing them to convert retirement savings plans into income plans at scale, serving the retirement planning sector with end-to-end infrastructure for institutional lifetime income products[1][2][3]. Micruity has raised $10.1M in total funding, including a $5M recent round, and operates with under 25 employees while maintaining SOC 2 compliance for secure connectivity[1][3].

Origin Story

Founded in 2017 in Toronto, Ontario, Micruity emerged to address fragmentation in retirement income solutions, providing data communication and integration for lifetime income products within 401(k)s and similar plans[2]. Key co-founders include Trevor Gary (Co-Founder, CEO) and Chris Livadas (Co-Founder, Head of Security, Compliance, and Innovation), leading a team with decades of combined expertise in plan design, income product development, and financial technology[3][4]. Early recognition came in 2019 as one of five ‘Startups to Watch’ by InsurTech North for its cutting-edge tech enabling pension-like products via multiple insurers and asset managers without funding obligations[5]. The company has since scaled with a $20M Series A led by Great North Ventures to modernize retirement income infrastructure, building on initial traction in wealth tech and insurtech[2][6].

Core Differentiators

• Frictionless Data Infrastructure: MARS™ offers a single secure API suite for end-to-end connectivity across stakeholders, handling accumulation, income elections, portability, and payouts in an open architecture that supports multi-insurer target date funds and participant outcomes[1][3].
• Security and Compliance: SOC 2 compliant with ongoing monitoring via Drata, ensuring privacy-preserving data sharing for annuity verification and aggregation[3].
• Developer and User Experience: Tailored APIs for building web apps with recordkeeper and insurer data, plus streamlined workflows reducing administrative friction for plan sponsors[1][3].
• Proven Scalability: Powers top-tier firms' products in retirement elections and portability, with a small team delivering institutional-grade solutions in wealth tech and insurtech[2][3][4].

Role in the Broader Tech Landscape

Micruity rides the wealth tech and insurtech trends, digitizing retirement income delivery amid a shift toward lifetime income solutions in 401(k)s for over 100 million Americans facing longevity risk[2][6]. Timing aligns with regulatory pushes for secure retirement planning and rising demand for pension-like guarantees without employer funding burdens, fueled by market forces like aging populations and low interest rates favoring annuities[1][5]. By creating data rails for fragmented ecosystems, Micruity influences the broader landscape, enabling scalable integration that competitors like Recreo, ASC Trust, and IPX Retirement address less comprehensively, positioning it as key infrastructure for pensionizing retirement income[2][3].

Quick Take & Future Outlook

Micruity is poised to expand its platform as lifetime income products gain traction in defined contribution plans, leveraging its recent $20M Series A for API enhancements and partnerships[6]. Trends like AI-driven personalization in wealth management and regulatory mandates for retirement security will accelerate adoption, potentially growing its network amid insurtech consolidation[2][5]. Its influence may evolve from niche connector to standard infrastructure, powering mass-market annuity aggregation and boosting retirement outcomes—reinforcing its mission to make secure income accessible for all[3][4].