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Key people at Metry.
Metry provides an automated platform for environmental and energy data collection, integrating meter data directly with management and sustainability reporting. It offers owners, managers, and service providers on-demand access to quality-assured energy data, requiring no new hardware. This streamlines operations, driving efficiency and compliance.
Founded in 2012 by Magnus Hornef, Joel Torkelsson, and Magnus Luttkens at Sweden's Chalmers School of Entrepreneurship, Metry addressed a critical market gap. The founders recognized vast, unrealized energy-saving potential in buildings, hindered by complex data access. Their solution democratizes this, simplifying data for informed sustainable real estate choices.
Metry serves owners, managers, and service providers optimizing energy use and sustainability reporting. Clients leverage its reliable data for analysis and strategic decisions, accelerating progress toward carbon neutrality. Metry’s vision is to propel the sector toward a sustainable future, translating raw data into actionable intelligence for environmental responsibility.
Key people at Metry.
Metry is a Swedish software platform specializing in automated energy data collection for the real estate sector, enabling property owners, managers, and energy service providers to gather, organize, and integrate energy data for sustainability reporting and efficiency improvements.[1][5] Founded in 2012 in Gothenburg, it serves over 200 customers across more than 10 countries, managing billions of data points from Europe's 10,000+ utility providers, and was acquired by EVORA Global in January 2024 after raising $4.17M from investors like SEB Greentech, Chalmers Ventures, and Summa Equity.[1][2][4] The acquisition integrates Metry's data expertise with EVORA's net-zero strategies, enhancing analytics-ready data for global real estate and infrastructure investors, with clients including major players like Vasakronan, Castellum, Rikshem, Catena, and Kungsleden.[1][3][4][6]
Metry solves the core challenge of fragmented energy data access, which hinders ESG analysis, energy-saving decisions, and compliance with climate regulations amid rising energy prices.[5] Post-acquisition, it accelerates growth by expanding data automation via direct meter connections, fueling IoT and greentech solutions for building decarbonization.[2][3]
Metry emerged in 2012 from Chalmers School of Entrepreneurship in Gothenburg, Sweden, where Magnus Hornef (CEO and co-founder) and Joel (co-founder) identified the gap in reliable energy data for real estate sustainability during university projects.[4][5] Starting with Vinnova grants, the duo persisted as other groups dropped out, building expertise in data aggregation while transitioning from campus to independent offices in Gullbergsvass.[4] Early traction came from major Swedish real estate firms like Vasakronan, Castellum, and Rikshem, proving demand for automated collection amid slow industry adoption of energy-saving tech.[4][6]
Pivotal moments included 2022 investments from SEB Greentech and others, spurring international expansion to 10+ countries and over 200 clients, culminating in the January 2024 acquisition by EVORA Global.[1][2][4] Hornef joined EVORA's Executive Committee as Chief Data Officer, marking Metry's evolution from startup to key player in Europe's greentech data infrastructure.[3]
Metry rides the wave of real estate decarbonization, driven by EU climate regulations, soaring energy costs, and investor demands for net-zero buildings, where data is the bottleneck for 70%+ of emissions in the built environment.[2][5] Its timing aligns with the shift to "analytics-ready" sustainability data, enabling IoT, AI-driven efficiency, and compliance amid global pushes like CSRD reporting.[3] Market forces favoring Metry include the fragmentation of utility data across Europe—addressed by its automation—and rising greentech funding, as seen in its backers like Summa Equity and SEB Greentech.[4][6]
By fueling data for largest portfolios, Metry influences the ecosystem, accelerating energy-saving tech adoption and setting benchmarks for data excellence in real assets, now amplified through EVORA's 150+ clients like Invesco and Hines.[2][3]
Post-acquisition, Metry will likely expand as EVORA's data backbone, targeting full European coverage and global real asset dominance by integrating with SIERA analytics for automated, high-fidelity net-zero insights.[2][3] Trends like AI-enhanced energy optimization, stricter ESG mandates, and IoT proliferation in buildings will propel growth, positioning it as the go-to for connecting "every building with reliable data."[3][4] Its influence may evolve from niche collector to ecosystem enabler, driving faster decarbonization—echoing its origins in recognizing data as the key to real estate's sustainability unlock.[5]
