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§ Private Profile · Oslo, Oslo, Norway
Metric is a technology company.
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Metric has raised $10.2M across 3 funding rounds.
Metric has raised $10.2M in total across 3 funding rounds.
Metric has raised $10.2M across 3 funding rounds. Most recently, it raised $1.3M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 17, 2025 | $1.3M Seed | ALY Shalakany | 500 Startups, Accelerate Prosperity, Epic Angels, Hub71, I2I Ventures, Oqal Angel Investors, Family Offices And A Group OF Influential Investors, Plus VC | Announced |
| Feb 1, 2025 | $8M Series A | — | Atomico, Chris Murphy | Announced |
| Mar 1, 2022 | $920K Seed | — | Deosai Ventures, I2I Ventures, Johan Brand | Announced |
# Metric Technologies: High-Level Overview
The search results reveal multiple companies operating under the "Metric Technologies" name, making a unified analysis challenging. The most prominent entity based on available information is Metric Technologies LLC, a UAE-based systems integrator headquartered in Abu Dhabi that designs and deploys automation, security, and low-voltage solutions for residential and commercial spaces.[1][2] With approximately 26-31 employees and annual revenue around $6 million, the company serves institutional, governmental, commercial, and residential clients across the UAE, with selective operations in the broader GCC region.[4]
The company's core offering centers on turnkey technology integration—spanning smart home automation, audio-visual systems, security solutions, building management systems, and structured cabling.[2][4] Rather than manufacturing proprietary products, Metric Technologies positions itself as a systems integrator that combines leading third-party technologies with engineering expertise to create comprehensive intelligent spaces. This business model appeals to clients seeking end-to-end solutions from design through commissioning and ongoing maintenance.
# Origin Story
Metric Technologies was founded in 2012 by Ali Mourtada, who serves as Founder and Managing Partner.[4] The company emerged during the UAE's rapid urbanization and digital transformation, positioning itself to capitalize on growing demand for smart building solutions in the region's hospitality, educational, governmental, and commercial sectors. The company has built an extensive portfolio of reference projects across these verticals, earning recognition as a leading systems integrator in the UAE market.[2]
# Core Differentiators
# Role in the Broader Tech Landscape
Metric Technologies operates within the smart building and IoT integration sector, riding the wave of digital transformation in the Middle East. The UAE's vision for smart cities and sustainable infrastructure creates structural tailwinds for systems integrators. As governments and enterprises increasingly adopt building automation, security, and IoT solutions, integrators like Metric Technologies serve as critical intermediaries—translating complex technology ecosystems into functional, deployed systems.
The company's emphasis on "safer, smarter and more sustainable cities" aligns with regional policy priorities, particularly the UAE's sustainability agenda and smart city initiatives.[2] This positioning gives Metric Technologies relevance beyond transactional service delivery, embedding it within broader infrastructure modernization trends.
# Quick Take & Future Outlook
Metric Technologies operates in a favorable market segment—systems integration for smart buildings is a high-margin, recurring-revenue business with strong client stickiness. However, the company's $6 million revenue and small team size suggest it remains a regional specialist rather than a scaled platform. Growth will likely depend on expanding beyond the UAE into broader GCC markets, potentially through partnerships or acquisitions, and capturing larger institutional contracts as regional digitalization accelerates.
The competitive landscape is fragmented, with both global integrators and local players competing for contracts. Metric Technologies' advantage lies in regional expertise and established relationships, but scaling will require either significant capital investment or strategic partnerships with larger technology firms seeking regional distribution.
Metric has raised $10.2M in total across 3 funding rounds.
Metric's investors include Aly Shalakany, 500 Startups, Accelerate Prosperity, Epic Angels, Hub71, i2i Ventures, Oqal angel investors, family offices and a group of influential investors, Plus VC, Atomico, Chris Murphy, Deosai Ventures, Johan Brand.