Merchant Services Done Right is a company.
Key people at Merchant Services Done Right.
Merchant Services Done Right was founded by Caleb Avery (Co-Founder).
Key people at Merchant Services Done Right.
Merchant Services Done Right was founded by Caleb Avery (Co-Founder).
Merchant Services Done Right is a payment processing company providing credit card merchant services, cash discount programs, POS systems, gift/loyalty cards, small business lending, and next-day funding to local businesses, retailers, restaurants, and high-risk merchants.[1][2][3] It serves small to medium-sized businesses seeking cost savings (20-30% on processing), transparency, no contracts, no rate increases, and exceptional support, solving pain points like high fees, hidden pricing, and poor service in the payments industry.[1][3][6] With 25 years in business and an A+ BBB rating, the company emphasizes education for "smiles, savings, and solutions," maintaining strong growth through client partnerships and value-added tools.[2][4]
Founded around 2000 (business started 9/7/2000, incorporated 12/5/2005 as a corporation, also known as Universal Card Inc.), the company emerged from founders' frustration with opaque merchant services practices.[2][4] In a YouTube interview, a leader (likely Julie Franke) shared starting it about 20 years ago with her husband, focusing on local businesses they knew personally, evolving from basic credit card processing to comprehensive solutions including high-risk accounts and startups.[4] Key figures include CEO Jason Moore, Manager James Minor, and General Manager Cory Roberts, based in Irvine, CA; BBB accreditation since 2001 underscores early credibility.[2] Pivotal growth came from transparent partnerships, niche expertise, and industry shifts like consolidations driving agents and clients to them.[4][5]
Merchant Services Done Right rides the wave of fintech democratization, where small businesses demand affordable, flexible payments amid rising e-commerce, contactless adoption, and fee pressures post-pandemic.[3][6] Timing aligns with market consolidation—large processors' acquisitions leave agents seeking independence, fueling their growth as a boutique alternative.[4][5] Favorable forces include regulatory scrutiny on hidden fees, demand for omnichannel POS (retail to food trucks), and value-adds like lending/MCAs amid tight credit; they influence the ecosystem by empowering underserved locals/high-risk merchants, reducing barriers to digital payments, and promoting transparent models that challenge utility-like incumbents.[2][4]
Next for Merchant Services Done Right: Expand agent networks and value-adds like AI-driven POS or integrated lending to capture more of the $6B+ processing volume peers are hitting, while deepening niches like e-comm and high-risk.[5][6] Trends like real-time payments, embedded finance, and surcharge normalization will shape them favorably, especially as inflation squeezes SMB margins. Their influence may evolve into a full-service growth partner, sustaining "smiles, savings, and solutions" by outpacing commoditized giants through trusted, local relationships—reinforcing why they define merchant services done right.[1][3]
